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One of the top podcast marketing elements to follow is to create an attractive description. However, crafting a podcast description comes with its challenges. The reason is that you need to cover compelling information in the short text which must appeal to the readers.<br>read more: https://writeme.ai/blog/podcast-description/
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Did you know that there were over 2.4 million podcasts online by the end of June 2022? Consequently, by the end of the same month, the total number of podcast episodes reached over 66 million and the total number of listeners was 383.7 million globally. It means the global podcast competition is getting fiercer by the day. Thus, simply including podcasts in your content marketing strategy won’t hack the job. Infact, you need to adopt sustainable podcast marketing strategies to ensure that your podcast reaches the intended number of listeners effectively. Apart from the chunk of podcast discussion, the majority of a podcast’s popularity relies on how well you market your podcast to your listeners. Crafting a good podcast description can be a challenging process. However, following the above-mentioned practices can help you create the best podcast descriptions manually or by using AI.
What is a Podcast Description? In simple words, a podcast description is a short text paragraph that explains to the listeners the top things they need to know about the channel. A description offers context to your readers and offers compelling information that stirs interest in the listeners. Although you can include just about anything in your description, it is recommended to include the most interesting points only. Thus, your podcast summary shall emphasize the value your listeners will receive after listening to your podcast.
How does a Podcast Description differ from a Podcast Summary? A podcast description is written for the entire theme of your channel. It tells readers what they need to know about the entirety of your show. On the other hand, a podcast summary is a small blurb that introduces a podcast episode to your listeners. A podcast summary is added for every individual show and it helps listeners familiarise themselves with the episode.
Things You Need to Consider for Writing Podcast Description Before you start writing your description, you must consider a few things: • Who is your target audience? • What type of podcast format are you following? • What are the topics, themes, or subjects your podcast will cover? • How do you bring value to your listeners? • What is the release schedule for podcast episodes?
Best Practices For Writing Attractive Podcast Description Nobody becomes a pro at writing podcast descriptions overnight. You will need a lot of practice and patience to write a good podcast text. Here are some of the practices you can follow to write the best podcast description eventually: • Start with a Compelling Hook • Include keywords to Make Your Podcast Searchable • Introduce Your Hosts (if any) and Upcoming Plans • Create Bullet Points and Sub-Sections • Add a Compelling Yet Clear Call-to-Action • Add Hyperlinks or URLs in Your Description • Adopt Your Audience’s Language and Style