Growth of Toys and Games Industry
Emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to sales over 2012-2017. In 2012, Latin America was one of the fastest growing toys and games market globally, while in a few short years Asia Pacific is projected to become the largest toys market, overtaking both North America and Western Europe. Hence, all major global toys manufacturers are increasingly seeking ways to enter and expand their presence in these markets.
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