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Customer Satisfaction is the most important among the factors that determine the success of any business. Let's explore how Customer Satisfaction drives better results
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E-Book 7 Reasons Why Customer Satisfaction Drives Better Results PRESENTED BY ZONKA FEEDBACK
TABLE OF CONTENT Introduction Why Customer Satisfaction is necessary? Why Customer Satisfaction Drives Better Results Competitive Environment Increased Customer Awareness Customer Satisfaction facilitates Customer Retention Customer Satisfaction Increases Goodwill of the Brand It Promotes Customer Loyalty It is even more Important than Price It is the Leading Indicator of Customer Repurchase Intentions 1. 2. 3. 4. 5. 6. 7. EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
INTRODUCTION Customer Satisfaction is the measure of how products and services supplied by an organization meet Customers' Expectations. It is defined as a measure of customers' happiness with the products, services and the overall experience with an organization. Customer Satisfaction is so important that it alone can take your business to the paths leading you to the big heights of success. Think about it EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
WHY CUSTOMER SATISFACTION IS NECESSARY? Reason for existence of any business is the need of the customers. Customer Satisfaction is all about how well you fulfill those needs and expectations of your customers. Imagine you visit a cafe to have a cup of coffee after a hectic day. The cafe has a very good ambiance, comfortable seating arrangement, welcoming staff serving you hot coffee in a beautiful mug at a very low price. But what if that coffee doesn't taste well at all? Would you like to visit again to that cafe to have a cup of coffee? Certainly not! That is why Customer Satisfaction is essential. Let's list out some reasons of Customer Satisfaction driving you better results. EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
Why Customer Satisfaction Drives Better Results Competitive Environment Increased Customer Awareness Customer Satisfaction facilitates Customer Retention Customer Satisfaction Increases Goodwill of the Brand It Promotes Customer Loyalty It is even more Important than Price It is the Leading Indicator of Customer Repurchase Intentions 1. 2. 3. 4. 5. 6. 7. Let's review how these reasons make Customer Satisfaction good enough to drive better results. EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
1. Competitive Environment The customers will choose only those products and services which satisfy them the most. So, it is necessary to maintain an enhanced level of Customer Satisfaction in order to stop them from going to your competitors. 2. Increased Customer Awareness Most customers nowadays are digitally active and check features, reviews and ratings of almost everything they buy. Due to this increased customer awareness, you have to adopt such practices which satisfy the customers the most. EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
3. Customer Satisfaction facilitates Customer Retention Dissatisfied customers usually do not come back, unless you timely solve their issues and change their dissatisfaction into satisfaction. So it is necessary to satisfy your customers if you want to decrease churn rate in your organization. Itisalwayscheapertoretaintheexistingcustomersthan bringingnewcustomers. 4. Customer Satisfaction Increases Goodwill of the Brand Most customers nowadays are digitally active and check features, reviews and ratings of almost everything they buy. Due to this increased customer awareness, you have to adopt such practices which satisfy the customers the most. Alwaysrememberthatdissatisfiedcustomersoftenspeak louderthanthehappycustomers. EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
5. It promotes Customer Loyalty When you continuously satisfy your customers and provide them a great Customer Experience, it develops their trust in your brand which further helps in building a good customer relationship. This promotes customer loyalty towards your brand which ultimately drives better results for your business. 6. It is even more Important than Price Price is an important factor determining a customer's decision to buy a product or a service, but price alone cannot work if your product or service is not capable of satisfying the customers. In2019, 61percentofmillennialconsumersintheUnited Statesstatedthattheywouldbewillingtopaymorefor qualitycustomerservice. (Statista.com) EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
7. It is the Leading Indicator of Customer Repurchase Intentions Running a business successfully is not only about attracting new customers, but also serving the customers in a way that whenever they need the same or a similar product or service, they choose your brand. This is only possible with a good level of Customer Satisfaction. if you are able to satisfy your customers, this indicates good chances of opting your brand the next time also. On the other hand, dissatisfying a customer can lead to loosing that customer forever. EBOOK: 7ReasonsWhyCustomerSatisfactionDrivesBetterResults
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