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28 Twitter statistics All Marketers Need To Know In 2018

Social Media has occupied the generation from personal to professional. Twitter is a great platform for all marketers. Twitter marketing allows you to reach your followers from around the world. Contact aaravinfotech.in to find out how our social media service can help your business succeed.

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28 Twitter statistics All Marketers Need To Know In 2018

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  1. 28 Twitter Statistics All Marketers Need To Know In 2018

  2. 330 Million Users 01 Twitter has 330 million monthly active users, about a 4% increase over last year.

  3. They’re Global 02 With more than 40 languages supported, perhaps it’s not surprising that only 69 million of those 330 million MAUs are located in the United States, while 261 million are international. Twitter supports those international users with more than 35 offices around the world.

  4. They’re Likely To Be Millennials 03 Twitter itself says that 80 % of its users are “affluent millennials.”

  5. College Users 04 28% of Americans with a college degree use Twitter, compared to 24 % of those with some college education and 14 % of those with a high school diploma.

  6. Earning /Average Income 05 30% of Americans who earn $75,000 or more use Twitter, compared to 26 %of those who earn between $50,000 and $74,999, 16 % of those who earn between $30,000 and $49,999, and 18 % of those who earn less than $30,000 per year.

  7. Evenly Split By Gender 06 21% of American men & women use twitter.

  8. More Metropolitan Users 07 22% of American city-dwellers use Twitter compared to 21 % of suburbanites and 19 % of rural Americans.

  9. App Users 08 58% of Twitter users have installed an app in the last month.

  10. User Access 09 80% of Twitter users access the network on mobile platforms& 93 % of Twitter video views happen on mobile.

  11. Tweet Like Crazy 10 People send more than 500 million Tweets per day. Since then, twitter decides simply referred to “100 of millions” of Tweets per day.

  12. Search Query 11 Twitter serves more than 2 billion search queries per day.

  13. User Access Twitter 12 42% of Twitter users access the app every day, with another 24% using the network every week, for a combined total of 66 percent of users accessing the site at least weekly

  14. Twitter For News 13 74% of Twitter users say they use the network to get the News.

  15. Twitter For New Things 14 Twitter’s own information shows that the top reason people visit Twitter is to “discover something new and interesting”.

  16. Character Limit 15 When the character limit was 140, 9% of Tweets in English hit the limit. Now that Tweets can be up to 280 characters, that number has been significantly reduced, but 1% of Tweets in English still hit the limit.

  17. Twitter Lite Use Is Increasing 16 Twitter Lite, a basic version of Twitter designed for use in developing countries with slower networks, launches 30% faster than the regular app, reduces data use by up to 70%, and takes up less than 3 MB on a device.

  18. Ideal For SMB’S 17 93% of people follow small- and medium-sized business on Twitter plan to purchase from the SMBs they follow & 69 % have already purchased from an SMB.

  19. For Customer Services 18 85% of small and medium business Twitter users say it’s important for businesses to provide customer service.

  20. User Message 19 83% of people Tweeted at an SMB and got a response came away feeling better about that business.

  21. Live Stream 20 Twitter live-streamed more than 830 events, almost three-quarters of them to a global audience. Twitter also live-streamed 96 million hours of live user-generated content.

  22. Twitter Ad Prices 21 Twitter ad prices are decreasing, Cost per engagement declined by 54% year-over-year.

  23. Ads Engagement 22 Ads engagements increased 99 % year-over-year in Q3 2017.

  24. Video Ads 23 American marketers run video ads on Twitter. However, slightly more marketers say they plan to increase their video ad spend on Twitter in the next 12 months.

  25. Informative Video Ads 24 Most Twitter users actually found the video ads to be informative.

  26. Video Ads Engagement 25 U.S. marketers are confident in their ability to create video that drive views and engagement on Twitter.

  27. Retweets For Videos 26 Videos get more retweets, tweets with videos are 6 times more likely to be retweeted than tweets with photos, and 3 times more likely to be retweeted than tweets with GIFs.

  28. Promoted Accounts 27 85% of twitter users promoted accounts help them connect with new brands.

  29. Leverage Buying Decisions 28 Twitter show that 41 % of people purchased products after exposure to an ad in the last 30 days.

  30. AaravInfotech India Pvt. Ltd. 110, 1st Floor, Millennium Plaza, Sakinaka Telephone Exchange, Sakinaka, Andheri (E), Mumbai-400072 Tel.: 022-28594142 / 28509920 Email: sales@aaravinfotech.com Website: www.aaravinfotech.in Content Source : https://blog.hootsuite.com/twitter-statistics/ | Image Source : www.google.co.in

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