Common SEO Mistakes and How to Avoid them - Aarna Systems

2. Introduction: When it comes to doing your website’s SEO, there is no blueprint to follow. The assumptions, practices, strategies of doing SEO has many versions. Marketers use a mix of SEO strategies to get rank #1 on SERPs. However, not every SEO practice is done right. Check this list of common SEO mistakes curated by Aarna Systems, the Best SEO company in Pune.

3. Google Penalty For Unethical SEO • SEO mistakes can unknowingly put you into penalty trouble. • It can impact your existing SEO rankings badly. • Since Google is the leading Search Engine, it’s guidelines matter. • These guidelines are not very rough but important. • The first suggestion is to be aware of Google’s guidelines for SEO.

4. Keyword Matters • Keywords act as a reference to your offerings. • When you choose a broad keyword relating to your services, it can be competitive. • Many Marketers aim for wrong or too high keywords. • This lends their digital strategy into trouble. • If you are SME, target location-specific keywords. • It will help you grow faster than the expected rate.

5. Poor Title & Meta Description • The job of SEO doesn’t end with placing the right keywords on the webpage. • Marketers need to write smart Title & Meta Description as well. • Titles and Meta Descriptions informs searcher about your webpage content. • Don’t lose your potential traffic by skipping this step. • Write g titles and meta descriptions to rank your page in the SERPs fast. • Hire the best SEO Company in Puneto help your SEO goals.

6. Content Builds & Kills • Many businesses don’t pay more attention to Content. • Well, great content with the right keywords can bring good website traffic. • Create content that adds value to your business. • Off-topic, short content without keywords is a mistake to avoid. • Balance content with keywords, engage people with social media posts etc. • Blogs around 500 to 1000 words are good to start your content strategy. • Explore your content opportunities everywhere on digital media.

7. Using Spamful Black Hat Tactics • SEO has shortcuts to rule the first position or at least the first page. • Black Hat SEO practices give quick success and downfall. • It includes keyword stuffing, link purchase, spam guest posting, etc. • It can lead your website in trouble surrounded by penalties. • If you are using any such tactic, stop it right away. • Switch to White Hat SEO practices and enjoy long term SERP rankings.

8. Missing out the Mobile – View • Most of the traffic comes from Smartphones. • Businesses often forget to pay attention to the mobile view. • This is one of the biggest mistakes to avoid in the era of smartphones. • Check your website on mobile view, navigation ease and user-friendly layout. • See if you can really find all the menu options in that small mobile screen. • Mobile view is the way to grow your online process today & beyond.

9. SEO is ever-changing, and it is getting better with every algorithm update. • As SEO is vast, so are the mistakes that marketers are bound to do. • It’s either you stay updated with the SEO world or hire a professional • Aarna Systems is an SEO Service Company in Pune. • We can give your website to the SERP heights. Read More - COMMON SEO MISTAKES AND HOW TO AVOID THEM