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Strategic Planning

This strategic planning project aims to improve SME export competitiveness in Governates by 2023. Using RAPID Framework, Force-Field Analysis, and SWOT assessment, it focuses on actions like trust-building, technology innovation, finance access, and legislation improvements. The strategy includes setting up credit centers, creating a "Trading House," and boosting stakeholder buy-in for export promotion.

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Strategic Planning

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  1. Strategic Planning

  2. Strategic Planning • Describe what you would like to see (by when) • Analyse the context now (using the RAPID Framework) • Use Force-Field Analysis to develop 5 or 6 strategic actions • Use SWOT to assess feasibility

  3. Current Policy Issues • Operationalising the National Policy Framework • Improve links between SME stakeholders: • Establish Greater Levels of Trust • Increasing awareness among SMEs • Encouraging big companies to help to develop SMEs • Promote technology innovation among SMEs for competitiveness • Improving SME access to finance • Imporving access to credit • Establishing credit centres for SME’s in Governates • Improving SME exports: • Establishing a “Trading House” to promote SME product exports • Improving legislation to promote SME exporting • Increasing stakeholder buy-in to SME export promotion strategy

  4. Group Task: To develop strategies to: • Operationalise the National Policy Framework • Improve policies for SME access to finance • Improve policies for SME exports

  5. Group Task Feedback: c.7-8 minutes from each group to present: • Objective, Analysis of current situation, Action strategy, SWOT, conclusion, what more needs to be done? Other participants to think about: • Have they considered all the factors - is the approach comprehensive, “logical” and achievable? All to think about: • Are there implications for SMEPOL?

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