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Information Systems Unit 3. What are Data. Data are random, unprocessed facts that have little or no value until they have undergone some sort of processing activity. Data Processing Information. Examples of Data. Date: 15/01/2007 Customer number DY2389/OOPP
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What are Data • Data are random, unprocessed facts that have little or no value until they have undergone some sort of processing activity. Data Processing Information
Examples of Data • Date: 15/01/2007 • Customer number DY2389/OOPP • Student registration NC89900000000STG • Booking Reference AAA456TT07
A string of numbers and/or letters is meaningless on its own. In order for us to make any sense of it additional data needs to be present.
What is information? • Information is a set of meaningful data that is of use to somebody. • Information is transmitted every second of every day, and it is the infrastructure to every organisation. • If we could not transmit information, nothing in the world would be achieved: how would we know what people and systems want, how they want it and in what quantity?
How is information expressed? Verbal Physical Visual How is information transmitted? speech, sound graphics, pictures body language, writing sign language.
Information in Organisations • Information is pivotal to any organisation: without it, a business cannot survive. • Information is used for many different purposes, such as negotiating contracts, delegating day to day tasks, advising colleagues and instructing third parties on stock requirements or deliveries.
Purpose of Information • Operational support: monitoring and controlling activity, analysis, identifying patterns and trends. • Decision making (operational, tactical, strategic) • Commercial advantage
Generic and Specialist Information. Generic information is common to any organisation and the organisational need. Despatch / Delivery Financial ICT Generic Operations Personnel Sales Administrative Marketing
Specialist information is exclusive to the organisation or the organisation type. • For example: the information required by a bank would be different to that required by a retail organisation.
Task Individually type up 3 examples of specialist information for a school/college, a cinema and a restaurant using the following headings: Marketing Financial Administrative Write a shot summary stating why specialist information is important to an organisation.