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The Marketing Mix- McCain

The Marketing Mix- McCain. Evan Loeb Period 2, N. Schewczyk. 1. Product. What does McCain’s product food range include? Potatoes, Pizza, Pizza snacks, Desserts and also beverages

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The Marketing Mix- McCain

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  1. The Marketing Mix- McCain Evan Loeb Period 2, N. Schewczyk

  2. 1. Product • What does McCain’s product food range include? Potatoes, Pizza, Pizza snacks, Desserts and also beverages • What factors have driven changes in the product range? The factors in the product range has changed by selling different kinds of foods, and started from selling fries then expanded.

  3. 2. Price • Why do you think consumers will pay more for Oven Chips when it would cost them less to buy the potatoes and oil and prepare chips themselves? Because people are lazy and just want to be able to make them quick and easy. Home made things are better in my opinion and would rather make them. It’s very convenient to just put a timer on and sit back and relax.

  4. 3. Place • 4. McCain sells its products to both wholesalers and retailers. • Draw these distribution channels • McCain Wholesalers Retailer  supermarket Consumer. • 5. How does McCain reduce the environmental impact of transporting its products? • They grow locally and use bigger trucks and don’t ship things as far.

  5. 4. Promotion Are the following promotional methods used by McCain above-the-line or below-the-line? TV advertisements- above the line Discount vouchers- above the lineAdvertisements on supermarket trolleys- above the line E-mail newsletter- below the line Leaflet drops- above the line

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