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The Marketing Mix-McCain

The Marketing Mix-McCain. Retailing:Miss.Schewczyk By:Asmaet Hagos April 17, 2012. 1.Product . 1.What does McCain's product food range include?

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The Marketing Mix-McCain

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  1. The Marketing Mix-McCain Retailing:Miss.Schewczyk By:Asmaet Hagos April 17, 2012

  2. 1.Product 1.What does McCain's product food range include? • McCain's product food range includes microwavable snacks to benefit the busy families as well as healthier options to maintain consumers calories intake. 2. What factors have driven changes in the product range? • The microwavable snacks are easier for people who don't have the time and looking for something easy to prepare. The other marketing approach which is the healthier way is to help people take enough calories to successfully maintain a healthy weight.

  3. 2. Price 3. Why do you think consumers will pay more for Oven Chips than it would cost them less to buy the potatoes and oil to prepare chips themselves? • Consumers will pay more for Oven Chips than potatoes because McCain uses sunflower oil in preparation of their chips which will attract customers because they aren't losing the taste but still get the healthier choice.

  4. 3. Place 4. McCain sells its products to both wholesalers and retailers. 5. How does McCain reduce the environmental impact of transporting its products? • McCain reduces the environmental impact of transporting its product by not using its own vehicles to distribute products and using double-decker trucks that have built in solar panels in them.

  5. 4. Promotion 6. Are the following promotional methods used by McCain above-the-line or below-the-line? -TV advertisements -Discount vouchers -Advertisements on supermarket trolleys -E-mail newsletter -Leaflet drops • Television ads and advertisements on supermarket trolly's would be promotional methods that McCain categorizes as above-the-line. • Discount vouchers, E-mail newsletter, and leaflet would be promotional methods that McCain categorizes as below-the-line.

  6. Interesting Facts. • McCain's products are sold in over 160 countries worldwide. • The 3 largest potato regions are Canada, Europe, and the Great Britain. • McCain has 3 200 grower partners around the globe to ensure vegetables are grown in a increasingly more environmentally responsible manner , since they source more than 5 million tonnes of vegetables every year.

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