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Media analysis

Media analysis. Movie trailers. …Movies are pervasive, because they reach us when our guard is down, because we unconsciously relate so many choices in our lives to the stories they tell, their influence is like that of folk tales three hundred years ago. Today’s Checklist.

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Media analysis

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  1. Media analysis Movie trailers

  2. …Movies are pervasive, because they reach us when our guard is down, because we unconsciously relate so many choices in our lives to the stories they tell, their influence is like that of folk tales three hundred years ago.

  3. Today’s Checklist Introduction to series of paragraphs on Stand Your Ground Media analysis introduction Group catch-up

  4. Series of paragraphs You will write a series of paragraphs on Jonathan’s character development in the novel Follow the outline All work will be completed in class

  5. Introduction • What story is the following commercial telling? • Jordan: Love the Game • Movies and You • Complete the “Anticipatory Set”

  6. The trailer • Did you know… • That movie trailers used to be shown at the end of the feature film? • The Motion Picture Association of America sets a limit of 2.5 minutes for trailers • This was changed when patrons would not stay until the end of a film to see the trailers • You could watch up to 18 minutes of previews before watching the feature film

  7. The trailer • The goal of a movie trailer is to create “buzz”, to convince viewers that the movie is a “must see” • What catches your attention in a movie trailer? • It has to make you want to dip into your pocket and spend $12 on a movie ticket!

  8. Sampling • Watch the following trailer • What do you like most about it? • What do you like least about it? • The bottom line • Does it make you want to see the film?

  9. World Splash • Ingredients for a catchy movie trailer? • Which of these are most important for a teen audience?

  10. The beauty of editing • Movie trailers aimed at young children and teen audiences may omit blood • Adult movies feature blood and violence • Trailers are rated just like movies e.g., PG, PG13 • Some images are too violent for young television viewers • Violent images can only be shown later in the evening, when young viewers are asleep

  11. Special effects • Mash-up: • Transforminators • What different effects are used in trailers for specific film genres? • Action movies: thumping, explosions

  12. Film genres • See the list of various film genres • Which of the genres is your favourite? Drama Musical Crime/gangster Comedy

  13. You call the shots • Describe three typical scenes or shots that are likely to be included in a movie trailer for the genre of yoru choice • Share your selections with the class • Do not reveal your genre! • The class will have to guess your genre based on your selections

  14. Marketing appeal • Many movie studios will adapt their trailers to appeal to tweens and teens • The second instalment of Twilight raked in $709 million in box office sales • What features are exaggerated or omitted? • Why would marketers choose to show scenes of danger or violence?

  15. Big question What values and messages are portrayed in trailers that are aimed at teens?

  16. Group catch-up • 3 groups • Go through notes to see where catch-up is needed

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