Converge & Manage Peta Bunbury – Cisilion pbunbury@cisilion 020 8622 8060

1. Converge & ManagePeta Bunbury – Cisilion pbunbury@cisilion.com 020 8622 8060

2. Market Directions Building on an Architecture Expanding the Network to Deliver Business Value Agenda/Goals

3. Supply Chain E-Commerce Workforce Optimization E-Learning Customer Care E-Business Excellence: No Longer Optional

4. Global Internet Business Deployment Disruption Uncertainty Change 7 by 24 Operations Internet Rate of Change Business Success Criteria Have Changed Where We Have Been Where We Are Today Cost Savings Productivity Gains Differentiation

5. Future Success Achieved through Net Impact Productivity, Profits, Differentiation Transformational network technologiesrequired for network-enabled applications thatpositively impact profits, cash flow, and productivity

6. Net Impact Enablers Networked Virtual Organization Waves of Applications Network-Enabled Productivity Quality of Service Availability Security Network of Networks Architecture

7. $1,439B $97B $19B $217B $2B $41B $1,601B $108B $50-100B The Net Impact Opportunity 2000 Revenue (Fortune Top 50 per Vertical)* 2000 Profits (Top 50 per Vertical)* Potential Internet-Related Productivity (2000)** Financial Services Health Care(excluding Pharmaceuticals) Manufacturing *Source: Fortune 500 **Source: The Brookings Institution, 2000

8. Business Dependencies • Change is constant: now is the time to evaluate, plan, and innovate • Technology is the enabler for turning change into opportunity • An architectural approach turns opportunity into investment protection: customers, products, employees, and information • Now is the time to strategically leverage change for business “breakaway”

9. Network Infrastructure Is Critical for Business Excellence “… a major wake-up call for most large enterprises… network infrastructure is directly tied to the ability to gain competitive advantage in the marketplace today and in the future.” David Passmore, Burton Group July 2001

10. Architectural Approach • Maximize network resiliency • Reduce operational costs • Rapid deployment • Return on investment

11. Bad Architecture Common Infrastructure Platform, Single Architecture Good Architecture • Speed • Reliability • “Future proofing” • Interoperability • Simplification • Cost reduction

12. Internet Business Solutions Supply Chain Customer Care Internet Commerce Workforce Optimization E-Learning Messaging Collaboration Personal Productivity Conferencing Real-Time Communications Telephony Processing Contact Routing Video on Demand Content Delivery Identity Policy UnifiedControl Plane Provisioning Network Availability Intelligent Network Services Security Quality of Service Network Platforms Clients Architecture for Voice, Video and Integrated Data

13. Net Impact Business Resilience Begins with Network Resilience • Platform availability—Ensures application uptime • Network system design— Enables resilience and fast failover • Distributed network architecture —Provides redundancy for recovery from any source of failure • Mobility, security, and quality of service—Delivers network-wide intelligent services Application Resilience Communication Resilience Network Resilience

14. Hardware Redundancy Load sharing Active/Standby (power, processor, line cards) Hot Swap Inline Power Software Availability Hot Standby Routing Protocol (HSRP) Virtual Router Redundancy Protocol (VRRP) Frame Relay Fast Restart (FRFR) Hardware Switchover Active and Standby Fault Detection Integrity of Detection Switchover Fallback Fast Convergence Cisco IOS Software Platforms Engineered for High Availability Catalyst3500 Catalyst3600 ONS 15454 Cisco 7513 Cisco 12000 Catalyst 6509

15. PSTN WAN Internet Enterprise Network Design Provides Global Resilience WAN Edge Access Remote Offices Distribution Partners Core Internet Data Center Mobile Offices Data Center VPN/Access Storage Network Backup Data Center Optical MAN

16. Distributed Network Architecture Ensures Recovery from Any Failure Access • Continuous connectivity for partners • Multiple service providers and high-availability offerings (SLAs) • Scalable IOS protocols (IP, Frame Relay, ATM) Distribution Core Partners Data Center Internet Internet Data Center Mobile Offices PSTN VPN/Access

17. Security Management for Policy Restrict Access and Manage Propagation Firewalls for Perimeter Security Secure VPN Connectivity/ Data Privacy Intrusion Detectionto Detect and React Authentication Services Secure VPN Connectivity Security Is Integral to the Architecture Access • Protect business operations against directed attacks • Prevent damage from worms and viruses • Deploy consistent security policy Distribution Core Remote Office Data Center Internet Internet Data Center Mobile Office/ Telecommuter VPN/Access PSTN

18. 1st Policer/Marker Voice 2nd E-Commerce 3rd DSCP Written IP Traffic FTP Data Network Interface VolP HTTP FTP VolP HTTP FTP Data Data Data Data Quality of Service (QoS) Ensures Predictable Applications Performance Divide and classify packetsat source (TOS bits) Define prioritizationlevels by service Queuing and traffic engineering by interface Policy definition Guaranteed delivery =

19. At Work • Conference rooms • Cafeteria • Temporary cubicle Conference Room Airport • On the Road • Hotels • Airports • Convention centers PSTN VPN Access Mobile Office/ Telecommuter • At Home • Telecommuting • Home office IP WAN Internet Network System Design Supports Mobility and Telecommuting Headquarters

20. WorkforceOptimization IP Telephony Customer Contact Customer Care Storage/Optical E-Commerce Security Content Networking E-Learning Video Conferencing Supply Chain VPN Security Caching Load Balancing Real TimeServices QoS Expanding the Network to Deliver Business Value “The Video, Voice & Data Compliant Network”

21. Internet Contact Center

22. Worldwide Customer Satisfaction by Media Channel

23. IPCC IPCC IPCC IP Contact Center for Flexible Customer Contact Central Call Center Branch Office Call Center ICM CC IP-IVR ICM PG • Intelligent call routing enables location independence • Unified customer experience across all interaction channels • Distributed infrastructure to support global e-service Converged IP Network Remote Site Call Center IPCC Agents PSTN ICM PG

24. E-Learning… • Scales instantaneously and over great distances at minimal cost • Can propagate updates and revisions immediately—no reproduction and distribution latency • Empowers learners to manage their own instruction and makes learners and mentoring system accountable • Rapidly develops competency, unified focus, and shared knowledge for an organization

25. MCU MCU GW GK GK GK Video Solutions Facilitating Corporate Communications Site 2 Site 1 H.323 Terminals H.323 Terminals Gatekeeper Gatekeeper QoS-enabled IP WAN H.323 Terminals Gateway MCU Gatekeeper ISDN H.320 Video Unit MCU Site 3

26. CDM Content Networking Enterprise Data Center Content Distribution Manager Branch Office 2600/7000 OSR/GSR Origin Web Servers Enterprise Backbone Content Engine Branch Office Branch Office 2600/7000 2600/7000 4000/6500 Local DNS Server Branch Office Content Router Content Switch

27. Storage and IP Convergence Storage and Network Convergence MANBridge Metro 1500 15540 WANRouter TCP/IP Encapsulation of Fibre Channel Brocade/iSCSI Router Brocade iSCSI LANSwitch

28. Workforce Optimization • Opportunity to turn every employee into a customer- facing asset • Reduce moves, adds, changes, cost, and complexities • Lowering the cost of communication • Breadth of communications, new applications

29. Business Communications Solution Regional Office Cisco CallManager CallManager Call Queuing Cisco Unity forUnifiedMessaging Router/Gateway Router/Gateway PSTN Cisco Catalyst 4224 Headquarters IP WAN Internet VPN Access Survivable Branch Office Appliances CollaborationCall ProcessingCall Routing IPCC Telecommuter Call Center

30. Mobility Affordability Availability Wireless COMPLEMENTS Wired Ethernet IEEE 802.11b CY01 802.11a CY 03 Wireless Opportunity Data and Telephony

31. Supply Chain/E-Commerce • Security—Business transaction integrity • Privacy—Government and health-care regulation (HIPAA, Bill C-6) • Business asset protection—Code Red, NIMDA

32. VPN and Security Enterprise Main Office Site-to-SiteIPSec VPN Branch Office IOS Firewall IOS Firewall Origin Web Servers Enterprise Backbone IOS Firewall IOS Firewall Branch Office Branch Office Local DNS Server Branch Office

33. ISP Engineered Video, Voice & Data Solutions • Bridges gap from solutions to products • Provides reference network designs • Validated designs • Availability, reliability, scalability, manageability, and performance • Best practices (what to do and not to do) • Tested in extensive lab • Duplicates generic customer environment Content Switching WEB Caching L2-4 Intrusion Web Servers Detection L2 Security MGT Stateful Firewall L2-4 Backend Servers

34. Video, Voice & Integrated Data : The Opportunity Innovation Payback Architecture • Champion Change • Productivity • Competitive Agility • Customer Loyalty • Plan • Engage • Evaluate

35. The Road Ahead… • New technologies are the path to enabling new business applications • AVVID offers an architectural approach to tying it all together • Now is the time to enable your network with QoS, availability, and security