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The Domestic Programs of JFK and LBJ. Democrat MA Senator Son of wealthy former ambassador to Britain Appealing public image. Republican Vice President Former CA Senator Former CA Representative in House. The Election of 1960.
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Democrat MA Senator Son of wealthy former ambassador to Britain Appealing public image Republican Vice President Former CA Senator Former CA Representative in House The Election of 1960
First televised presidential debates in US History took place between John Kennedy and Richard Nixon Impacted how the presidency would be perceived by Americans Television audiences thought Kennedy won the debate by a landslide Radio audiences thought Nixon won it by a landslide Nixon appeared emaciated, unhealthy, and awkward Kennedy appeared handsome, tanned and confident. The 1960 Election—Debates
Kennedy Wins Narrow Victory • Separated fromNixon by fewer than 119,000 popular votes out of nearly 69 million cast • Kennedy entered office without a public endorsement of his proposals • Would have difficulty pushing more controversial measures through Congress
Kennedy Presidency • The Camelot Years • The Kennedy Mystique • Critics argue his smooth style lacks substance • Kennedy White House known as Camelot for its glamour, culture, wit • First Lady admired for her elegance; constant articles about family • The Best and the Brightest • JFK’s advisers called “the best and the brightest” • Brother Robert Kennedy named attorney general NEXT
“New Frontier” Domestic Policy • Kennedy’s proposals to improve the economy, assist the poor, and speed up the space program. • Increased federal aid to education • Medical care for the elderly • Increased minimum wage • Urban reforms • Civil Rights • End to poverty • Major tax cuts • Established • Alliance for Peace and Peace Corps to help Third World countries • President's Committee on Equal Employment Opportunity to end racial discrimination in hiring of government employees. • Impossible to complete • Due to conservative Congress. • Disappointed many civil rights activists = feared splitting Democratic Party. • Ideas led to President Johnson's "Great Society"
Kennedy Is Assassinated • November 22, 1963 • Shot while riding in an open limousine through Dallas, Texas • There to mobilize support for his upcoming reelection campaign • Assassin = Lee Harvey Oswald • Murdered by Jack Ruby two days later, while being transferred from one jail to another. • Warren Commission • Investigate JFK’s murder • determined that Oswald had acted alone. • However, theories that Oswald and Ruby had belonged to a conspiracy persisted.
LBJ’s Path to the White House • Became President following Kennedy’s assassination. • Political career • Reputation for both his political talent and his ambition • Member of U.S. House of Representatives (1937- 49) • United States Senator (1949 – 61) • 1954, he became Senate Majority Leader. • Named Kennedy’s running mate after failed bid for presidential nomination
Johnson won a landslide victory over Republican opponent Barry Goldwater. Goldwater: government should not deal with social, economic problems A controversial television advertisement known as the “daisy” commercial took advantage of Americans’ fear of nuclear war to support Johnson’s campaign. The Election of 1964
The Great Society • programs on poverty aid, education, healthcare, economic development, and conservation • Expanded the welfare programs of FDR’s New Deal It • Created the modern American welfare state.
Great Society Legislation • The War on Poverty — Johnson initiated new programs such as Head Start, a preschool program for low-income families, and Volunteers in Service to America (VISTA), which sent volunteers to help people in poor communities.
Great Society Legislation • Aid to Education — The 1965 Elementary and Secondary Education Act, also initiated by Johnson, provided billions of dollars in aid to public and private schools.
Great Society Legislation • Immigration Reform — The Immigration Act of 1965 replaced immigration quotas with overall limits from various parts of the world. Immigration rose during the 1960s and 1970s.
Number of Americans living in poverty in the United States was cut in half. Some Americans complained that too many tax dollars spent on poor people. Others criticized how antipoverty programs expanded the size of the federal government. Effects of the Great Society
The End of the Great Society • Johnson received both praise and criticism for Great Society reforms. • A conflict in Southeast Asia, later to become the Vietnam War, began to consume the resources Johnson needed for his domestic programs. • The Great Society came to an end when Johnson failed to contain the Southeast Asia conflict.