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Engagement with AIESEC

Engagement with AIESEC. Alaa AlDoh. Questions. How would AIESEC be different, if every person who ever applied to an AIESEC Programme would have a chance to contribute to it’s development? Why don’t we get these 144,000+ young individuals in AIESEC?

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Engagement with AIESEC

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  1. Engagement with AIESEC AlaaAlDoh

  2. Questions • How would AIESEC be different, if every person who ever applied to an AIESEC Programme would have a chance to contribute to it’s development? • Why don’t we get these 144,000+ young individuals in AIESEC? • How can we get them to experience AIESEC?

  3. Our target audiences • I’m a young person and... • I don’t know AIESEC • I don’t know AIESEC but I’m engaged with its essence through other organizations • I know AIESEC, I applied but I wasn’t selected. • I know AIESEC and I haven’t applied because…

  4. What is Engagement? • Levels of engagement • Involvement • Interaction • Intimacy • Influence Become a Promoter

  5. Engagement with AIESEC An opportunity for a young person to get introduced and interact with AIESEC, without having joined or experienced one of AIESEC’s ELD programmes. To engage more young people with AIESEC, our purpose and our values.

  6. Engagement with AIESEC Principles • Individuals become aware of and experience the following in this phase: • The WHY, HOW and WHAT of AIESEC • AIESEC’s values • The value propositions of AIESEC’s value based platform • Participate in activities that facilitate learning as well as contribute to AIESEC

  7. The AIESEC Experience WHAT • Exchange experiences • Leadership experiences • Global Learning Environment

  8. The AIESEC Global Learning Environment Learning Circles Conferences and Seminars Virtual Spaces Team Experiences Individual discovery Mentoring

  9. Multipliers Themes

  10. Enhance programme participants satisfaction • ELD programmes recruitment Associate Membership • Youth Alliances • Content driven virtual spaces • AIESEC Brand enhancement • Financial Sustainability

  11. ELD Showcasing impact • TMP/TLP recruitment Youth Empowerment • Youth Alliances • Content driven virtual spaces • AIESEC Brand enhancement • Financial Sustainability • GCDP – Scalability and health • TMP/TLP recruitment

  12. In your group Is this Engagement? If not, what is missing for it to be considered an engagement activity?

  13. Am I Engaged if I… • I am a student who hangs around with AIESEC interns • I liked the AIESEC Fanpage • My best friend is in AIESEC • I attended one of AIESEC’s LEADERSHIP Training seminars as an external delegate • I am supporting one LC build their website and I only meet with them once a month • I am offering to host interns in an empty room in my house to practice my Spanish language better • I am arranging cultural trips for interns around my city • I watched a virtual LEAD talk for AIESEC • I visited the “Room of Colombia” in the virtual AIESEC Global village and had a discussion with a Colombian about my country • I am only supporting in hosting conferences as a part time OC member • I read one of AIESEC’s Stories online and re-tweeted it

  14. What engagement activities do I want/would like to pilot in my entity?

  15. Engagement with AIESEC Things to remember Focus on value for individuals and not organizations Maintain a careful balance of resources and focus between ELD programmes and EwA activities. Aim at introducing AIESEC to more young people Follow AIESEC’s brand experience guidelines EwA activities should support your entity’s performance, health and impact

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