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Clinton Cards

Clinton Cards. Gemma Downing Brand Consultant GD Marketing. Research. “Its’ just as easy to go into any other card store on the high street“. “…shop look[s] untidy. The whole shop looks out of date actually, compared to other stores with the same sort of prices.”. Research.

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Clinton Cards

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  1. Clinton Cards Gemma Downing Brand Consultant GD Marketing

  2. Research “Its’ just as easy to go into any other card store on the high street“ “…shop look[s] untidy. The whole shop looks out of date actually, compared to other stores with the same sort of prices.”

  3. Research “I don’t like using my credit card online incase something goes wrong” “It’s easier just to pick [a card] up in town or when I’m in the supermarket.”

  4. Store Layout The brand loyalty life cycle - The need to differentiate. Beristain J and Zorrilla P (2011) • correlation between the image of the store and the perceived value of the brand. • Being stylish would differentiate you from rivals and increase the value of the brand.

  5. Clintons Website People know about it, so why aren't they using it? • Security • Not enough benefits Soopramanien D (2011)

  6. Recommendations Improving the Brand image Improve the layout of your stores • The Co-Op Differentiate yourself: • Bornemann T and Homburg C (2011) – Increase quality

  7. Recommendations Encouraging people to use the website • Reassure people that using the website will be: • Easy to use • Safe • Differentiate it from your competitors…

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