1 / 19

Silverstone’s Social Media

Silverstone’s Social Media. Why social media?*. Opportunity to broadcast & engage Fans of the brand are 28% more likely to repeat purchase 68% - more likely to recommend brands they’ve liked 44% follow fan pages friends have liked

abiba
Download Presentation

Silverstone’s Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Silverstone’s Social Media

  2. Why social media?* Opportunity to broadcast & engage • Fans of the brand are 28% more likely to repeat purchase • 68% - more likely to recommend brands they’ve liked • 44% follow fan pages friends have liked *Data highlighted above is from Syncapse Corp’s The Value of a Facebook Fan: An Empirical View, published in June 2011.

  3. What social can do for Silverstone • Increase traffic to website • Specifically target experience enthusiasts • Improve relationship with brand, two-way • Brand awareness • Improve communication channels • Support overall business objectives • Additional channel • Get a share of the voice and influence

  4. Social media in racing/entertainment environments

  5. Attractions/Entertainment Venues

  6. Alton Towers & Butlins

  7. A Potential 3 Point Plan • Get house in order – cover the basics • Day to Day & Brand Territory content • Campaigns and broader business objectives

  8. Facebook - The basics • Add Like buttons to web content • iFrames • Shop function online • Maximise SEO in about and info • Inclusion within all print and e-marketing • Polling function • Drive traffic to areas of site

  9. Twitter, Flickr & YouTube - The basics • The bio • The appearance • Develop key “Power Twitter,” influencers • Follower strategy • Brand mentions – monitor • Develop channel for video content • Integrate into online & offline • Hashtags

  10. Day to day content • Develop response/engagement strategy • Internal and external • Tie-ins with broader business objectives and marketing activity • Develop brand territory areas • Polling – workshop with marketing function • Calendar specific i.e. Father’s Day

  11. Brand Territory for Content

  12. An example week of posting

  13. Initial Campaign Concepts • Additional brand awareness, outside our fan base – making it shareable and expanding fan base. • Retweets, posts and shares. • Two campaigns a year, 6 months per campaign • Track Icon • Fantasy Racer • TrackStar

  14. Track Icon: Real-time Driver Competition Aim: Competitive nature of track day experiences will increase engagement and WOM.

  15. Fantasy Racer A fantasy style game, where fans of Superbikes, MotoGP and F1 pick their winners.

  16. TrackStar Game • Share and post scores on Silverstone • QR code inclusion • Winner gets laps with their favourite driver at F1 GP • Aim to increase followings on Facebook/ Twitter

  17. Summary • Guidelines crucial • Initial basics need covering first • Content-driven strategy • Aim to increase brand value/association • Commercial edge key – likely to change • Campaign concepts developed

  18. The End Please SHARE and comment – what do you think?

More Related