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CRNI 2013, Brussels - Frank Berkers, Pieter Nooren and Menno Bangma

Analysing the dynamics in the converging Digital Ecosystem Digital Asset Mapping of Interdepencies in Actor Networks (DAMIAN) VoIP and managed mobile telephony services. CRNI 2013, Brussels - Frank Berkers, Pieter Nooren and Menno Bangma. service aggregator. mobile telephony provider.

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CRNI 2013, Brussels - Frank Berkers, Pieter Nooren and Menno Bangma

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  1. Analysing the dynamics in the converging Digital EcosystemDigital Asset Mapping of Interdepencies in Actor Networks (DAMIAN) VoIP and managed mobile telephony services CRNI 2013, Brussels - Frank Berkers, Pieter Nooren and Menno Bangma

  2. Analysing Dynamics CRNI 2013 - Frank Berkers service aggregator mobile telephony provider roles OTT VoIP provider device maker ISP Apple companies Vodafone Skype Regulation distribution navigation aggregation service prov. consumption assets retail services mobile voice OTT VoIP Internet access retail markets voice services

  3. Analysing Dynamics CRNI 2013 - Frank Berkers Forbidden by mobile operators in terms of use 2011: Net neutrality in Dutch Telecoms law 2013: proposal for European regulation 2009: Skype releases app for iPhone 2010: 3G version allowed 3G version blocked

  4. Analysing Dynamics CRNI 2013 - Frank Berkers content aggr. • service • prov. • service • aggr. content creation Distribution Navigation Consumption Service aggregation Content creation Content aggregation Service provision • navigation • distribution • consumption Consumption Application specific functions managed Application specific functions Production Set-Top Box TV Service National/ International IP Network Portal Tablet Aggregation Aggregation Smartphone App Rights CDN Internet Exchange Home Network Best Effort IP Website PC Cloud Dedicated device Global Cloud Global CDN

  5. Analysing Dynamics CRNI 2013 - Frank Berkers mobile voice network global interconnection QoS control dedicated 112 routing brand customer profiles customer relation billing relation customer base standard phone numbers brand customer profiles customer relation device & OS brand billing relation app customer profiles customer base mobile data network customer relation proprietary naming scheme customer base peering relations app store

  6. Analysing Dynamics CRNI 2013 - Frank Berkers Find & Obtain • Function & Content • “How to find and obtain it?” • search engine, EPG, app store • customer relation, billing, user profiles • “What do I get?” • content, quality, formats • search algorithm, large user groups Experience Enable & Connect • “Is it accessible and available?” • mobile network, CDN • smartphone, OS • “How well does it work?” • apps, OS on smartphone • complete environment • home network integration Value of the service for the end-user

  7. Analysing Dynamics CRNI 2013 - Frank Berkers 6 1 no influence dealbreaker 5 2 commercially dependent little influence 1 3 1 completely open 4 dependent together with other actors 3 Influence potential 2 influence dependency 3 4 Market player influence dependency risk openness accessibility to others 4 Level of openness 3 5 2 2 dependency offset by good supply of alternatives 5 controlling influence 6 5 none 1 many 6 dealbreaker influence as good as independent 7 # alternatives availability 2 7 7 closed Own use only N/A Availability of alternatives

  8. Analysing Dynamics CRNI 2013 - Frank Berkers Asset Influence / Service Dependency

  9. Analysing Dynamics CRNI 2013 - Frank Berkers Reciprocity

  10. Analysing Dynamics CRNI 2013 - Frank Berkers What if…? Net neutrality is dropped

  11. Analysing Dynamics CRNI 2013 - Frank Berkers Conclusions Thank you! Any Questions? Frank Berkers frank.berkers@tno.nl Case • Similar services, yet totally different User Value profiles • Coopetition • Balanced reciprocity, enabled by regulation • Third controller Methodology • Illustrates effects of regulation (technology, strategy) on reciprocity • Co-developed and adopted by industry and regulators • Other cases: search neutrality, HbbTV, Interop, NL-alert, Flash • Neutral • Networked • Scoping and instance/types • Technical / regulatory knowledge required • Extensions, improvements

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