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Partner Product Workshops

Partner Product Workshops. Thursdays, 2pm EST. Agenda. 1. Inbound Marketing Overview. 2. Recognition. 3. Training. 4. Program Announcements/Calendar. 5. Attitude/Final Thought. The Inbound Marketing Overview. YOUR COMPANY NAME & location. Company logo.

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Partner Product Workshops

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  1. Partner Product Workshops Thursdays, 2pm EST

  2. Agenda 1 Inbound Marketing Overview 2 Recognition 3 Training 4 Program Announcements/Calendar 5 Attitude/Final Thought

  3. The Inbound Marketing Overview

  4. YOUR COMPANY NAME & location Company logo • What do you do (quick 1-2 sentence pitch about the company) • What is Inbound Marketing? • why is Inbound Marketing necessary to be successful in business today? • What is HubSpot? • How does HubSpot help your customers do inbound marketing more effectively? • How does have an agency partner add value to your HubSpot experience • How does it ensure long-term, sustainable success with Inbound Marketing • How do you help your customers succeed with HubSpot?

  5. 1 Who are we? Why are we here? 2 What is inbound marketing? 3 What is Hubspot? 4 What’s a Hubspot VAR?

  6. What Is HubSpot?

  7. HubSpot Methodology Creating content Creating offers and conversion points Activities to move leads in to customers Closed loop analytics

  8. HubSpot Software • Let’s jump in: • High level overview of the tools • Deeper dive – 3 tools • Tool 1 • Tool 2 • Tool 3

  9. What is a HubSpot VAR? • Dedicated Client On-Boarding Training • A Proven Path • Support to Help You Close Deals • Collaboration • Ongoing Training

  10. VAR Inbound Marketing Success Story

  11. Shelley Pringle is principal and founder of Polaris PR Inc. We’re a hybrid agency that helps clients build their profile, get found online and convert leads into customers. PolarisPRInc.com  @ShelleyPringle | linkedin.com/shelleypringle

  12. POLARIS PUBLIC RELATIONS www.polarisprinc.com Shelley Pringle: Principal 1 2 HubSpotter Since: June 2012 3 Number of HubSpotter Powered Clients: Onboarding our first client now Success with HubSpot: UV +136%; Visits to contacts +594%

  13. POLARIS PR’s G P C T 1 Goals For HubSpot: Increase revenue 300% in 18 months; Move from project- to retainer-based clients (0 in June); Add additional expertise to agency services 2 Plan/Strategy: Use Polaris PR case study to show new clients the benefits of inbound marketing 3 Challenges You Faced Before HubSpot Behind the times; Difficult to show ROI of traditional PR & social media Timeline It’s taking longer than we thought; Difficult to create good content regularly; Need to leverage online efforts more with offline

  14. Web visits: + 136%; Visits to Contacts: +594%

  15. Polaris’ Inbound Story Securing our first HubSpot customer 1 HubSpot’s process connected the dots between PR, social media and the bottom line 2 This opportunity didn’t knock at the best time—we weren’t yet certified. 3 Strategy trumps tactics; Work with your Channel Manager; 1 step ahead of your client is OK 4 Augment our core services of strategy & content creation with SEO & PPC 5

  16. Big agency thinking. Small agency attitude. Subscribe to our blog: www.polarisprinc.com/blog Follow me on Twitter: @shelleypringle Send me an idea for a guest post (SEO, PPC, other): shelley@polarisprinc.com

  17. QUESTIONS?

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