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The National Shooting Sports Foundation presents …. Proven, measurable multi-media opportunities. Voted America’s favorite Largest audience in the genre Massive viral public service initiative Lowest CPM Multi-media options Award-winning production
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The National Shooting Sports Foundation presents … Proven, measurable multi-media opportunities Voted America’s favorite Largest audience in the genre Massive viral public service initiative Lowest CPM Multi-media options Award-winning production Annual viewer surveys measure our sponsors’ success The go-to ad vehicle if you are serious about wingshooters and hunting dog owners
Innovation & reputation “This guy takes care of his sponsors and communicates with them better than anyone I have worked with,” Mark Thomas, managing director of marketing, National Shooting Sports Foundation. Wingshooting USA broadcasts up to 13 times per week …on seven television networks. • Discovery’s Destination America: Dish Network & DirecTV plus cable systems nationwide … Nielsen-rated. Airing Q3 & Q4, Sunday mornings • Pursuit Channel: Cable, Dish Network & DirecTV prime time airings year-round, rated by Rentrak; plus Roku and other set-top devices • HUNT Channel: Dish Network, weekdays year-round and all Roku-like devices • Other networks year-round: Texas Channel (Time Warner Cable),AMG-TV,TUFF TV and TheWalkTV … over 300 over-the-air, satellite and cable affiliates including all of the top 50 DMAs • Total available HH/subscribers per week: 262 million. And we get results: • 1 million newcomers were taken hunting by viewers last year • Hardgoods manufacturer's sales up 10% • Conservation group saw 80% membership increase • Softgoods company's sales up 30% • One up-and-coming company's brand awareness rose from #15 to #4 among viewers • Even Cabela’s saw increased market share among our viewers! • A viral campaign generated 4.5 million pageviews • Specialty online/catalog retailer's Google ranking from zero results in 10 pages, to #1 • Title sponsor NSSF's goal: get wingshooters to take a newcomer ... participation up 30% • 95% of sponsors saw brand-awareness gains Official TV series of the National Shooting Sports Foundation
The largest upland hunting audience … All sponsorships are customized to meet your specific needs for measurability, response, frequency, budget and reach. Some of our available tactics include: • :10, :15, :30, :60 commercial spots • In-show billboards • In-show sponsored features • Shared commercial spots • Contests, sweepstakes, promotions, public service initiatives • Title co-sponsorship (shared with NSSF) • Product/brand integration in program • Partnerships with non-profit groups extend into print and online/social media • “Upland Checklist” in-show gear listing • E-blasts to 20K “Upland Nation” audience • Grassroots: public appearances, sports shows, product endorsements • Online: FaceBook, Twitter, blogs, websites, YouTube, video and written content for your site • NSSF support: “Pull the Trigger” videos, publicity, “SHOT Business” magazine publicity, website content The company YOU keep: All the branding in the world does you no good if it is showcased in the wrong environment. As critical as your product’s quality is the broadcast environment … building (or eroding) your credibility. Every series Scott Linden has created has won a “Telly” award in its debut season, five total in four years. We are also the go-to provider of footage for producers of major motion pictures and television series including “Castle,” “Parks and Recreation” and Ben Stiller’s recent film, 30 Minutes or less. A national survey cites Wingshooting USA as the most-watched and “favorite” upland show, and Scott Linden as “favorite upland host.”
For more information: 541-382-1726; Watch a show here. • Audience demographics … 6.5 million upland bird hunters* • Male 94% • Age 25-54: 84% • 95% will hunt as much or more than they did last year • 57% will travel 150 miles or more for quality hunting • 64% hunt outside their home state • 70% will hunt more than 16 times this year • 65% shot clay targets more than 5 times last year • 65% don’t read any bird hunting/gun dog magazines • *Sources: National Shooting Sports Foundation & Linden Media surveys of Wingshooting USA viewers 2014, Nielsen and Rentrak ratings, 2014, Southwick & Assoc.”Hunter Survey” 2013 • Unprecedented track record: Scott Linden has created and produced titles including Cast & Blast, the Boy Scouts of America’s first TV series, Clay Target Shootout, What the Dogs Taught Me, America’s Outdoor Journal, Field Test TV and Outdoor Notebook. 20 years producer/host Outdoor Life Radio; eleven years producer/host Field & Stream Radio, Scott’s new book (Skyhorse Publishing, NY) is titled What the Dogs Taught Me. • Research-based campaigns for maximum results: Our ongoing audience research provides valuable information on buying habits, travel plans and opinions that help craft the most effective and efficient ad strategies for our sponsors. • Maybe that’s why these savvy marketers are on board for the sixth year in a row: National Shooting Sports Foundation, Cabela’s, Filson, South Dakota Tourism, Ugly Dog Hunting Co. Kent Cartridge, Happy Jack, Fiocchi, Kansas Dept. of Wildlife, Parks & Tourism, and PawPrint Genetics, among others.