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The Power of Sony: Partnership, Innovation, and Expertise

Experience the power of Sony - the #1 brand in the US across multiple industries. Sony Pictures Television, the largest independent studio, offers innovative and high-quality content in games, movies, television, music, and electronics. With a wide range of successful shows and a world-class TV and film library, Sony leads through innovation and effective marketing strategies. Partner with us to capitalize on our expertise and reach your audience.

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The Power of Sony: Partnership, Innovation, and Expertise

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  1. A partnership built on common values and strengths People are the soul of our companies We are powerful We demand quality We are experts We are innovative We value independence

  2. EXPERIENCE MATTERS

  3. THE POWER OF SONY #1 Brand in the US…as voted by consumers 8 out of the last 10 years #1 in Television…#1 program in syndication, #1 daytime drama, returned more comedies than any other studio #1 in Movies…box office leader in 2007, record 20 #1 openings over past 2 years #1 in Music…4 of the top 10 albums and 5 of the top 10 digital tracks #1 in Electronics…best selling HDTVs (Bravia) and gaming consoles (PlayStation) Electronics

  4. THE POWER OF SONY Games Movies Television Music High Definition Electronics Home Video Online Mobile

  5. SONY PICTURES TELEVISION MISSION STATEMENT Sony Pictures Television is the largest independent studio. We capitalize on that independence by being innovative and nimble in a fast-changing media world. The studio is uniquely organized so that all areas of development, production and distribution are under one roof, facilitating internal coordination and making a user-friendly business environment for our partners.

  6. THE POWER OF SONY PICTURES TELEVISION • #1 independent producer in the U.S • #1 comedy in history • #1 show in syndication • #1 show in network daytime • #1 comedy library in the world • #1 in made-for-TV movies, including 2007 Emmy Winner • #1 pilot-to-pick-up ratio in 2007

  7. EXPERTISE IN “A” LEVEL CONTENT #1 Rated Show in Syndication #1 Comedy in TV History • Top show in syndication history • Generated $3.5bn to-date in off-net revenues • Achieved consistent and valuable time slots that maximized performance • Continues to out-perform its syndication peer group (Home Improvement) and recent syndicated shows (Two and a Half Men) • Currently selling 4th cycle of syndication • An evergreen property entering its 25th season in syndication • Longest running syndicated game show in history • Extended to a multi-platform brand including the leading mobile game • Show continually stays fresh and appeals to new viewers • Production expertise with advertiser/ product integration and sponsorship

  8. EXPERTISE IN “A” LEVEL CONTENT Top Rated Daytime Programs #2 Game Show in Syndication • Entering its 24th season • Most Emmy Awards for Best Game Show (11) • Guinness record for most Emmy wins for any game show (27) • Ranked as #2 game show of all time by TV Guide • Along with Wheel of Fortune, serves as cornerstone of ABC O&O lineups • Y&R is the #1 daytime program for over 1,000 consecutive weeks (Y&R) • Y&R entering its 35th season on CBS • Multiple Emmy winner, including 2007 Best Daytime Drama (Y&R) • Days is the #1 daytime program in its target group (women 18-49)

  9. 22 SHOWS ON-AIR WITH 16 NETWORKS The Young & The Restless Rules of Engagement Power of 10 My Best Friend’s Girl (pilot) Can Openers (pilot) Jesse Stone: Thin Ice (MOW) Comanche Moon (mini) ‘Til Death Canterbury’s Law Sit Down, Shut Up (pilot) Cashmere Mafia Raisin in the Sun (mini) Days of Our Lives Syndication Wheel of Fortune Jeopardy! Judge Hatchett Judge David YoungJudge Maria Lopez Judge Karen Mills (Sep. 08) 10 Items or Less My Boys The Company (miniseries) Dave Caplan Project (pilot) Breaking Bad S.I.S. (pilot/mow) Boondocks Gay Robot (presentation) Gong Show (July ’08) The Gathering (miniseries) The 10th Circle (MOW) Memory Keeper’s Daughter (MOW) Murder in Sin City (MOW) Flirting with Forty (MOW) Drop Dead Diva (pilot) The Shield Rescue Me Damages The Beast (pilot) Danny Fricke (pilot) Spectacular Spider-Man Dragon Tales

  10. WE DISTRIBUTE A WORLD CLASS TV LIBRARY 150,000 episodes from 500 TV series Dramas Comedies Made for TV Movies Action and Daytime

  11. WE DISTRIBUTE A WORLD CLASS FILM LIBRARY Over 4,000 feature films, including 12 Best Pictures Dramas Comedies Best Picture Action

  12. WE LEAD THROUGH INNOVATION “Looking at traditional businesses in new ways” • First syndicated program to shoot in High Definition • First viewer loyalty program; first game show-based mobile game • First game show available exclusively for affiliate websites • First studio to launch a cross-platform VOD channel • First to create original cable programming • First to stream a full TV episode online • First to internationally format a TV show • First to create online minisodes of library shows

  13. MARKETING THAT GETS RESULTS Advertising • Innovative campaigns include 12-page Y&R advertorial in LA Times for 35th anniversary, advertising inserts highlighting Seinfeld’s 4th cycle renewal and multi-platform opportunities • Created campaigns targeted at next generation viewers • “Seinfeld: The Next Generation” cultivates new, young Seinfeld fans through on-air campaigns, UGC contests and college tours AffiliateMarketing Ad Sales Marketing • Provide clients one-of-a-kind portal to navigate and access show info, research, and video • Developed state of the art media kit with compelling graphics and inserts for avails New Media • Full-service new media department within Marketing • Innovative digital campaigns: e-magazine for Cashmere Mafia, “Walt’s Wisdom” viral campaign for Breaking Bad, “So Sue Me” Facebook application for Canterbury’s Law Sony United • Leverage marketing across all Sony companies and assets • Led industry with multi-platform presence at CES “Anytime, Anywhere, Anyscreen” • Celebrities supported Sony branded tie-ins (Jerry Seinfeld, Alex Trebek, Tony Bennett) Publicity • Publicity and media relations through trades, TV, radio, print as well as new media outlets, including blogs, buzz marketing, and web-based content syndication

  14. MARKETING MATERIALS

  15. WE ARE INDUSTRY LEADERS IN AD SALES 5 businesses across 3 platforms – allows SPTAS to create comprehensive advertising solutions with powerful results Syndication Cable Digital • Powerful reach • Best commercial ratings retention • Powerful storytelling with :30s, outstanding value of :10s to boost and maintain awareness • Precision targeting of active, affluent consumers • Tennis: sports and lifestyle • MOJO: upscale, young men • One-to-one communication • Interactive opportunities • Young adults online and on-the-go

  16. AD SALES B2B SITE

  17. THE BEST TEAM FOR DR. OZ • Day-in, day-out relationships with every major agency • 52 week yearly sales cycle, with constant activity in multiple marketplaces • Industry leader in multi-platform and interactive advertising campaigns • Deliver sponsorship and integration opportunities for advertisers • Strategically reformatted commercial placement to maximize C3 rating and ad revenue • Pioneering use of fusion research to link multi-platform properties and create advertiser-specific metrics that maximize ad sales Transactional relationships with over 250 national advertisers, including • Upfront • Scatter • Syndication • Cable • Digital / Mobile • Gaming

  18. THE MOST SUCCESSFUL DISTRIBUTION TEAM • Sony is the only studio organized to manage all distribution under one roof • SPT distributes a world-class library of 150,000 episodes of TV content and over 4,000 feature films • We have driven more success with Seinfeld ($3.5bn in off-net sales) than any other show in syndication history • In the last 10 years, we have syndicated 12 new shows and consistently sold in95-99% of the country Traditional Digital

  19. SPT DISTRIBUTES FILM AND TV PRODUCT ACROSS ALL PLATFORMS Local TV Stations National Broadcast Networks Cable Channels Broadband Channels(Advertiser / Ad Supported) Mobile Digital(Rental / DST / Subscription) Cable / Satellite / Telco(PPV / VOD / Free VOD) Pay TV Hotels

  20. WE LEAD THE INDUSTRY IN DIGITAL MEDIA Distribution Devices Content Business Models Online Services Film Digital Sell Thru (DST) Owned Video on Demand (IPVOD) Partners TV Subscription Video on Demand (SVOD) Ad Supported Channels Short Form Mobile Carriers Mobile Games

  21. WE ARE EXPERTS IN GLOBAL DISTRIBUTION & PRODUCTION • Our international group oversees local language production and distribution of scripted comedies and dramas, telenovelas, reality shows, games shows, and scripted formats • We produce 47 shows in 17 countries and have a comprehensive int’l format sales organization • Our potential acquisition of 2waytraffic would further expand our scale internationally; successful completion of this deal requires regulatory approvals Original Series Scripted Formats Game Show & Reality Zorro: The Sword and the Rose (Latin America) Hex (U.K.) Married…With Children Casados Con Hijos (Colombia) Germany Dragon’s Den (UK) La Ninera (Argentina) The Nanny

  22. THE POWER OF INDEPENDENCE • We are not controlled by any network or station group and place shows where we will maximize their value • We have relationships with every outlet including all major station groups • We sell aggressively to all 210 markets Syndication Broadcast Cable 1,500 TV stations across the country 5 major broadcast networks 50 different basic or pay cable networks

  23. DR. OZ GAME PLAN

  24. MULTIPLATFORM DISTRIBUTION STRATEGY DomesticSyndication Online Mobile Dr. Oz International Cable

  25. DR. OZ SYNDICATION STRATEGY • We will present Dr. Oz in all markets to all stations and station groups • We will sell the show in 99% of the country • We will secure strong post-launch partners, including Hearst, Gannett, Scripps-Howard, Belo, and Post-Newsweek stations Sales Renewals • To maximize the value of the renewal, we will move O&O groups where it is best for the show • Additional revenue and exposure will be driven through brand extensions, sponsorships, and digital products (website, WAP site, online distribution) Revenues Cable • We will make repurposed episodes available for distribution on cable

  26. NEW YORK Primary Alternatives Alt – 2nd run

  27. LOS ANGELES Primary Alternatives Alt – 2nd run

  28. CHICAGO Primary Alternatives Alt – 2nd run

  29. PHILADELPHIA Primary Alternatives Alt – 2nd run * Bonnie Hunt at 3 AM on WPSG

  30. DALLAS * 10 PM on KTXA 9 PM Dr. Phil on KTXA Primary Alternatives Alt – 2nd run

  31. TOP 25 MARKETS (1-3)

  32. TOP 25 MARKETS (4-7)

  33. TOP 25 MARKETS (8-11)

  34. TOP 25 MARKETS (12-15)

  35. TOP 25 MARKETS (16-19)

  36. TOP 25 MARKETS (20-23)

  37. TOP 25 MARKETS (24-25)

  38. SYNDICATION SALES TIMELINE

  39. DIGITAL DISTRIBUTION Digital extensions will be a core element of the show SPT is uniquely positioned to expand the brand online Distributeto Partners • Distribute show content (clips and full episodes) to a wide audience through SPT’s digital distribution infrastructure • Syndicate video player on local TV station websites and distribute content to enhance sales opportunities • Enable ad-supported streaming on SPT partner sites (e.g., YouTube Channel, MySpaceTV) • Create and distribute podcasts, sell full episodes on iTunes, etc. Distribute onOwned Sites • Distribute on Dr. Oz immersive website • Incorporate ad-supported streaming of show • Enable interactivity through Crackle.com • Create a dedicated Dr. Oz page in Crackle • Stream short “bite size” videos relating to specific health issues • Allow users to upload comments and questions

  40. MOBILE DISTRIBUTION • We have relationships with every major carrier (Verizon, AT&T, Sprint, T-Mobile, Alltel, US Cellular) • We utilize cutting edge platforms (Android, Silverlight, and Flashlight ) • We will leverage these relationships to distribute Dr. Oz content Relationships Content for Carriers • We will stream clips and full shows through major carriers • We will create custom content: Graphics, Voicetones, Ringbacks • Dr. Oz Mobile site will be available through carriers’ platforms and the Mobile Web (WAP) and will include: • Entire shows and shorter video clips (clip of the day, “how to” clips) • Mobile alerts: Staying Young!, Weight Management, Exercise Tips • Answers to questions submitted by text message Mobile Site Widgets • Access personalized Health Plans from the desktop of viewers’ phones Participation TV • Text in questions and vote on important topics

  41. DR. OZ INTERNATIONAL OPPORTUNITIES We will use our international production group along with 2waytraffic to distribute the Dr. Oz format globally We will collaborate with Harpo to develop a production manual / bible, ensuring the show is readily formatted around the globe Format sales will begin within 3 months of the show’s launch We will also license existing episodes in English speaking territories immediately after they air

  42. DR. OZ IS IDEAL FOR DAYTIME ADVERTISERS • Three key categories (Packaged Goods, Health/Wellness, and Pharmaceuticals) represent 61% of all daytime syndicated ad spending • SPTAS has strong relationships with major advertisers in these categories • Dr. Oz’s focus on health will differentiate from competitors and create the perfect environment for sponsorships and integrations 61% from(1) Health/Wellness(2) Pharmaceuticals (3) Packaged Goods • These categories also represent some of the largest online advertisers

  43. DR. OZ WILL GENERATE HIGH RATINGS AND CPMS Dr. Oz 1st year projections HH rating: 3.5 W18-49 CPM: $20 - $22 W25-54 CPM: $18 - $20 * GAA rating if available

  44. ADVERTISING OPPORTUNITIES BEYOND :30s & :10s Sponsorships Digital Extensions On-air Extensions • Dr. Oz moments provide unique platform to introduce content and advertising into the early morning and local newscasts • SPT will drive revenue to the show in a daypart not ordinarily accessible to syndication • Extremely strong demand for sponsorships and product integration in high-quality programming • SPT has sponsorships and integration expertise with Wheel of Fortune, Tennis Channel and MOJO HD • Dr. Oz is perfectly suited for interactive, online and mobile extensions • SPT has digital programming, gaming and ad sales expertise Health & Wellness and Beauty Sponsorships will drive additional revenue Exceptional opportunities to position Dr. Oz in the largest-growing sectors of advertising Outstanding on-air platform to grow revenue through local news extensions

  45. AD SALES TIMELINE

  46. MARKETING AND PUBLICITY Grow the Dr. Oz brand to the highest level of awareness, using our unique marketing initiatives, including traditional marketing and cutting edge techniques National Media • Full media mix (on-air network / cable, print, radio, trades, and out-of-home) • Co-op advertising, local market promos, on-air support, satellite media tours, and PSAs • B2B website to distribute print materials, radio spots, web banners, and pertinent information to stations and cable clients AffiliateMarketing Publicity • Multi-faceted plan focusing on both trade and consumers to build awareness • Deploy ALL means of exposure, including our unique New Media publicity skills • Viral marketing, mobile marketing and tie-ins (e.g., SMS) • Integrated promotions, email and online campaigns • Facebook fan page and MySpace profile page Digital Ad Sales • Rich media presentations and show sales reels • Media kits, brochures, one-sheets and other collateral • Continued support through special events, conferences, trade promotions, etc. • Cross-promote on other Sony assets Other

  47. MARKETING (DIGITAL) • Build, host, and continually update an immersive, 24/7 community • Incorporate ad-supported streaming of shows • Include interactive content (quizzes, blogs, community chat) • Offer portable extensions, allowing stations to embed content on their local station website • Enable e-commerce for show-related merchandise for added revenue • Distribute an e-mail newsletter to viewers Dr. Oz Website • Viral marketing (like our award-winning “Walt’s Wisdom” application) • Digital extensions (like our Cashmere Mafia e-magazine) • Mobile WAP site with interactive features (mobile widgets, video, voicetones, wallpapers) • Integrated promotions including • Facebook business profile • MySpace and Yahoo! branded pages Digital Media Campaigns

  48. EXAMPLE OF OUR IMMERSIVE WEB SITES

  49. FACEBOOK APPLICATION

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