Trade Promotion Management

1. Trade Promotion Management What is trade promotion? Trade promotion refers to anything that uses a unique pricing strategy to boost demand for certain items, such as promotions, discounts and coupons. There is a lot of potential for innovation in trade promotion, particularly when you consider that it can increase your bottom line, increase demand, and protect the market share in densely populated and competitive markets when done well. What is trade promotion management (TPM)? This technique encompasses trade promotion planning, management, and execution stages and involves data monitoring, promotion meta-analyses, and analytics reaction. Standardization of trade promotions by establishing a rigid framework for each campaign removes the possibility of human error. This includes standardizing contracts, standardizing correspondence, and standardizing procedures before, during, and after each promotion. To ensure a successful trade promotion, businesses need to adopt the use of Trade Promotion Management Software (TPMS). A Trade Promotion Software, such as Anaplan, aids in designing, implementing, analyzing, and reporting trade promotions. It has several advantages,

2. including increased process and planning efficiency, more precise sales forecasting, and identifying inefficiencies. TPMS achieves this by using current data and real-time insights. Specific advantages of using of Trade Promotion Management Software (TPMS) include: 1.TPMS ensures upfront validation, with built-in safeguards surrounding various forms of promotion, enhanced budget and promotion limit constraints, and combinations of which promotions are permitted for certain commodities. 2.It offers increased insight into supply and demand enables you to plan more effectively when stocking up. 3.It assures an increased return on investment by providing more information into what the consumer is spending versus what the business is spending in relation to the entire cost of the promotion. 4.It provides more accurate forecasting, which results in a clearer picture of what you'll achieve from future promotions. 5.TPMS streamlines the approval process by sifting through promotions and distributing them to stakeholders, thus eliminating unnecessary promotions and resulting in a shorter turnaround time. With a program like Anaplan, the organization can be united throughout the TPM process, from supply chain to marketing. Anaplan is data-driven and has predictability built in to effectively

3. plan and execute a TPM strategy. By having a software to help manage your TPM strategy, an organization can be set up for continued success. Address: 2437 Bay Area Blvd Ste 457 Houston, texas 77058, US Email: info@accelytics.com Phone: 1.877.211.7551 Website: https://www.accelytics.com/ Facebook: https://www.facebook.com/Accelytics-272280233235041/ Twitter: https://twitter.com/accelytics