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BIAS

BIAS. What is Bias?. a particular tendency or inclination, esp. one that prevents unprejudiced consideration of a question; prejudice. influence in an unfair way; "you are biasing my choice by telling me yours" a partiality that prevents objective consideration of an issue or situation.

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BIAS

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  1. BIAS

  2. What is Bias? • a particular tendency or inclination, esp. one that prevents unprejudiced consideration of a question; prejudice. • influence in an unfair way; "you are biasing my choice by telling me yours" • a partiality that prevents objective consideration of an issue or situation

  3. Identify Bias • Overgeneralization (All or nothing) • Opinions stated as fact • Emotional responses • Stereotypical comments • One-sided views • Exaggerations

  4. POLITICAL Rush Limbaugh, Radio Talk Show Host Example: Proclaimed right wing republican uses his talk show to promote his party's platform beliefs

  5. SELF-PROMOTERS Authors of books, websites, or various written works promote their works for self-gratification. Example: Toyota Today Magazine rating its Toyota cars as the best in its class based on some specifications outlined by them.

  6. FINANCIAL A individual or company creates website to advertise a product or service. Example: Receiving Tax Tips from a website designed and maintained by H&R Block.

  7. SPONSORS A individual or company supports a website with the intention of gaining exposure. Example: Gaining interview and resume writing tips from a website sponsored by Kelly  and Manpower Temporary Services.

  8. Steps to Identify Bias

  9. Assignment: • Navigate the following sites as if you were wanting to purchase a Toyota Tacoma. Compare and review the two websites using the 7 steps. • http://www.toyota.com/ • http://consumerreports.transium.com/templates/newcar.html

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