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The Implicit Association Test

The Implicit Association Test. Measuring Individual Differences in Implicit Cognition: The Implicit Association Test Anthony G. Greenwald, Debbie E. McGhee, and Jordan L. K. Schwartz JPSP, 1998. Basic Method:. You have 3 training blocks, and 2 critical blocks of trials:

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The Implicit Association Test

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  1. The Implicit Association Test Measuring Individual Differences in Implicit Cognition: The Implicit Association Test Anthony G. Greenwald, Debbie E. McGhee, and Jordan L. K. Schwartz JPSP, 1998

  2. Basic Method: • You have 3 training blocks, and 2 critical blocks of trials: • 1)Congruent block (if you are a Democrat)where you press one button for a GOOD evaluation and a certain personality attribute, like Democrat. You press another button for a BAD evaluation and another attribute, Republican. • 2)Incongruent block in which GOOD goes with Republican and BAD with Democrat.

  3. The Key Measurement: RT • You are expected to be faster on congruent block because you must pause to equate GOOD with Republican… • Of course, if you are a Republican, the meanings of congruent and incongruent are reversed. • This test should reveal your true attitudes, and there is a great deal of support. • Go to paper to show results.

  4. This was extended into a lie detector… • How to Accurately Detect • Autobiographical Events • Giuseppe Sartori,1 Sara Agosta,1 Cristina Zogmaister,2 Santo Davide Ferrara,3 and Umberto Castiello1 • 1Psychology Department, 2Developmental and Social Psychology Department, and 3Environmental Medicine and Public • Health Department, University of Padua • Psychological Science 2008

  5. Go to Sartori paper for • Methods, results

  6. Verschuere et al. show that test is beatable… • …by learning to increase RT to congruent associations—slowing down. • Agosta & Sartori come back and say “we can catch you doing this.” • So we got into the act: Hu, Rosenfeld & Bodenhausen : Psych Science, in press. Trained Ps to speed up incongruent trials:

  7. Figure 1:

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