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Engage. Recruit. Retain.

E.R.R.!!. 2009. Engage. Recruit. Retain. E.R.R.!!. 2009. Why Should I Vary My Recruitment & Retention Strategies?. Elementary VS. Middle. Captive Audience. Vote w/ their FEET!. Sell the Parent/Guardian. Kid-centered Clientele. “Education”.

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Engage. Recruit. Retain.

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  1. E.R.R.!! 2009 Engage. Recruit. Retain.

  2. E.R.R.!! 2009 Why Should I Vary My Recruitment & Retention Strategies? Elementary VS. Middle Captive Audience Vote w/ their FEET! Sell the Parent/Guardian Kid-centered Clientele “Education” “Edutainment”

  3. E.R.R.!!! There is no Blueprint to follow! 2009 Stop looking for the cookie cutter model Each program has the opportunity to develop their own unique system designed to meet the needs of the school and community. There are however some guiding principles that drive most successful programs in the middle…

  4. E.R.R.!!! Program Planning and Improvement 2009 Youth have a role in program This means giving participants real leadership roles in the planning, delivery, and evaluation of the program. Start by surveying the needs and interests of the youth your already serving (base) as well as those kids you would like to reach. (target) -Formal Vs. Informal Data Gathering?

  5. E.R.R.!!! Hiring the Middle School Staff 2009 Who you hire is the most important decision you will make. Kids may come to check out the program, but whether or not they stay or come back depends on the people. If we want great activities and marketable components then we must hire staff with diverse talents. -How?

  6. E.R.R.!!! Marketing to the Middle 2009 Let us never forget what we are having to sell…More school? Put yourself in the mind of your middle school client when determining your offerings. Would you give up your FREE time to attend 3 more hours of remediation? Highlight the inherent benefits that would appeal to the “Middle School Beast”

  7. E.R.R.!!! Believe the Hype… 2009 Create hype and deliver on the product The hope is that you’re serving steak but you still have to make it sizzle! What you call your program and classes are the important first steps in recruitment. “The Learning Academy” or “Homework Club” paint the clear picture of being hit with more school.

  8. E.R.R.!! 2009 It’s really all about Engagement… • Sell the program as a privilege. Make it “cool” to be a member. • -How do you add to the exclusivity of • your program? • Create a sense of urgency… • Be responsive and intentional about who and how you recruit program participants. • -Don’t just pick the low hanging fruit.

  9. Video Highlights

  10. E.R.R.!! 2009 Recruitment Events • The noon-time recruitment event. • [Rally’s, Tournaments, Dance-battles, etc.] • -motivate students to do something! • -give them a chance to try before they buy! • Host events after-school that attract kids. • [themed dances, field trips, water rally’s, group games] • -let participants bring a friend to the happening • The culminating event for ASP showcasing. • -celebrate the talents and skills of ASP • -kids rise to the challenge and expectation

  11. “Bomb” Enrichment Activities

  12. E.R.R.!!! Design an ADA SMART Program… 2009 Everything happening between 3-6pm should be coordinated with the ASP! -Sports, Tutorials, Clubs, Leadership, etc. Even the hottest class or offering gets stale -keep it fresh by designing 6-8 week sessions Continue regular dialogue with all stakeholders involved to align the vision and examine assets, deficits, and available resources.

  13. HOT Visuals!

  14. Short-term/Long-term Incentives

  15. Any Questions!

  16. E.R.R.!! 2009 Share Recruitment Activities

  17. E.R.R.!!! 2009 Middle School Recruitment Phases Phase 1: “Pre-Program Recruitment” Phase 2: “Early-Program Recruitment” Phase 3: “Mid/Late-Program Recruitment”

  18. E.R.R.!!! 2009 Pre-Program Recruitment

  19. 6thGrade/Feeder School Recruitment Campaign • Campus Presentations • Parent/Student Mailers • District “All Call” Service • Connect w/ Elementary After-school Program "Fresh Meat"

  20. 6thGrade/Feeder School Recruitment Campaign • 6th Grade Performances/Events/Activities • 6th Grade Parent Orientation/Event • On-campus Posters/Flyers • What Else????

  21. E.R.R.!!! 2009 Don't Forget "Summer Follow-up"

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