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Mastering Local Media Training: Essential Dos and Don'ts

Explore key strategies for Local 1000 Members to excel in media interactions. Learn dos like reviewing talking points, being concise, and practicing effectively, as well as don'ts such as avoiding whining, guessing, and filling awkward silences. Discover what to steer clear of, including phrases like "I think," in-house jargon, and saying "no comment." Stay mindful that everything said is on the record, and there's no such thing as "off the record."

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Mastering Local Media Training: Essential Dos and Don'ts

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  1. Local 1000 Media Training DO’s and DON’T’s

  2. DO’s for Local 1000 Members • Review the talking points and use them for your answers. • Be concise…simple and concrete. • Practice makes perfect. • Relax

  3. Don’ts for Local 1000 Members: • Don’t whine or come across as too angry. • Don’t guess, speculate or make things up. • Don’t be brought into conflict.

  4. Don’ts for Local 1000 Members: • Don’t feel you have to fill an embarrassing silence. • Do not answer for organizations or individuals. • Do not volunteer information.

  5. Things to Avoid • The phrase “I think.” • In-house language or jargon. • “No comment.” • Comments like “that’s a good question” or “does that answer your question.” • Looking directly into the camera.

  6. ***Important*** Everything you say is “ON THE RECORD” and can be used by the reporter. From the moment the reporter walks in the room…you are “ON.” Be friendly but always be aware of what you say. Don’t be caught off guard. It’s best to remember there is no such thing as “OFF THE RECORD.”

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