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New Media Training

New Media Training. A candidates overview of online and social media strategy for campaigns March 2011- New Brunswick, NJ. Agenda Create a new media plan Manage your website Onl ine video and photography Social Media – cultivating a personality online Blogging

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New Media Training

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  1. New Media Training A candidates overview of online and social media strategy for campaigns March 2011- New Brunswick, NJ

  2. Agenda Create a new media plan Manage your website Online video and photography Social Media – cultivating a personality online Blogging Email list growth - fundraising Online ads Metrics Mobile Next Steps

  3. A New Media Director’s Plan • Discern what online and social media strategy you’ll need to win. Email Fundraising SMS = mobile

  4. Managing a website • Keeping it simple

  5. Online Video and Photography • Paint a story and remain relevant

  6. I’m Not a Witch • Or what not to say in a candidate video

  7. Ways of Using Video on the Campaign • Types of videos: • Recording speeches, events and rallies • Direct to camera messages to supporters • Interviews and documentaries of events/issues • Informational videos • Inspirational movement videos

  8. Social Media – Cultivating a Personality

  9. Facebook for Politicians • Personal pages should be restricted to family – everything is public • Hire a Social Media Manager; Administrator and Monitor • Updates should be a mix of personal and political • Use mobile apps on your phone to post to social media sites • Post both Facebook and Twitter at the same time • After canvassing invite the doors you knocked to become supporters • Make every campaign event a Facebook event • Have a Fan page and group page

  10. Twitter Is Where You Ought to Be • And Proxy Services can help you get there

  11. A Twitter Political Giant

  12. Social Media Best Practices for Candidates Use it-- it’s free; popular and many potential voters are on it! Utilize various social media platforms to reach niche audience Conversational tone - Promote your ideas and cultivate democracy Post regularly Be sure that your staff has presence on the sites

  13. Blogging • Why blog? • 1. Communications and Organizing strategy • 2. Tell why you’re running/issues • 3. Explain how your candidacy will help your community • 3. Foster an online community • 4. Two way communication tool • 5. Recruit and mobilize supporters

  14. Blogging Visibility

  15. Email-- 4 Questions You Must Ask 1. What’s the problem or why are you running? 2. What’s the crisis? 3. Why your candidate? (Theory of change) 4. Why right now? (Urgency)

  16. Email

  17. Online Ads • Google • Facebook • BlogAds • Pandora

  18. Metrics • Know if your messaging is working • Google Analytics • Facebook Insights • Hootsuite Metrics, etc.

  19. Mobile • SMS – many communities do not have online access • Iphone + Droid Apps • Proxy programming like Hootsuite and Tweetdeck you can use on your phone

  20. Next Steps • Hire a New Media Director • Build capacity to maintain before you start • Tie your new media plan into the benchmarks set for your field plan • Questions

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