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Fall Update September 24, 2010

Fall Update September 24, 2010. Neenah Paper is up for the Challenge. 2009. 2010. Source: PPPC and Customer Data. 3 Key Ways Neenah Paper Will Improve Your Profitability. +. +. 1. Leading Brands. 2. New Categories. 3. Supply Chain. Powered by Knowledge and Technology.

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Fall Update September 24, 2010

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  1. Fall Update September 24, 2010

  2. Neenah Paper is up for the Challenge 2009 2010 Source: PPPC and Customer Data

  3. 3 Key Ways Neenah Paper Will Improve Your Profitability + + 1. Leading Brands 2. New Categories 3. Supply Chain Powered by Knowledge and Technology

  4. Driving Demand Within the WTC Category

  5. Focused Brand Portfolio with Market Leading Promotional Support

  6. Investing in Market Leading Technology Solutions Providing relevant solutions to designers and end users to drive demand

  7. 79% of Designers Buy or Specify Digital Why? • Quick Turnaround • Price • Ease of Workflow • Ability to Customize • More precise • Environmental • We’re exploring options on how we can best penetrate the market given the importance of Quick Turn: • Merchant consignment • Merchant/Printer consignment • Guaranteed replacement • Neenah local inventory

  8. Introducing A Comprehensive Digital Solution 12 Leading Brands 16 Leading Colors PLUS 13 Leading Finishes

  9. Our Program in a Nutshell… Over 3,000 envelope SKUs available from Neenah Guarantee coming Q1 2011! Same Day Shipping High velocity SKUs (400) across all brands! • All Whites, Ivories, Naturals in CLASSICS® and ENVIRONMENT® • Standard Sizes: #10, A2, A6, A7 * Guarantee coming Q1 2011! 3 day Shipping All CLASSIC ® Brands & ENVIRONMENT® Papers • All Other Stocking Colors and BW – additional 400 SKUs • #10, A2, A6, A7 Box quantities coming Q1 2011! Ships within 3 - 5 days ALL OTHER BRANDS All Envelope Sizes, BW, Colors (#10’s, A’s, Baronial, Squares, Monarch, Booklet) Simplified pricing structure: Standard, competitive, consistent * #10 Commercial in 24W. A2, A6, A7 in 80T

  10. Selling Tools Q4, 2010 – Merchant Focus Price pages, stock guide, Blackberry, e-assist Merchant Buyer & Management Envelope Selling Kit Extensive Sampling Program Q1, 2011 – End User Focus Social and standard media: Website, Face book, Twitter, press releases, blogs, Spec & Connect newsletter Increased envelope exposure in Neenah promotions Envelope Sell Sheet

  11. What can you expect from Neenah’s envelope program? Superior service platform ensuring a consistent supply of Neenah Paper envelopes Extensive sampling program to support your sample room Consistent Neenah branding between paper & envelope packaging Technology Leadership with Blackberry & e-Assist stock checks, Dr. Paper and live chat 99% one-day response rate on paper complaints …now extended to envelopes Supply chain leadership with SPOT & Score Cards

  12. New Niche Market Growth Opportunities

  13. Premium packaging represents a significant growth opportunity • Retailers requesting more sustainable packaging options • Demand for premium goods growing, especially in emerging economies • Retailers are bringing secondary packaging back to the US 35+ Million Pounds of Opportunity

  14. Premium labels are prime for growth • The product label is one of most important features in positioning and branding a consumer product • Companies are aggressively looking for new markets and way to differentiate • Label is a great way to create differentiate the product for consumer • Today, most business is C1S label sheets; opportunity to upsell 30+ Million Pounds of Opportunity

  15. Enhancing Our Supply Chain Leadership

  16. New service guarantees to take our market leading performance further Classic® Crest 110% Print Guarantee Where we’ve been…. What’s next? Classic® Crest Guarantee Classic® Guarantee Working Capital Guarantee Crane® Guarantee Envelope Guarantee Environment® Guarantee Fast Track Guarantee J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D 2008 2009 2010 2011 New! “2”

  17. Thank You for your support and partnership!

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