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How did it start? US based, cable & satellite Currently available to 85 million US households Created on October 7, 1996 Created by Rupert Murdoch Australian Businessman 109 th richest man in the world (Worth $8.3 billion) Owner of News Corp World’s largest media conglomerate
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How did it start? • US based, cable & satellite • Currently available to 85 million US households • Created on October 7, 1996 • Created by Rupert Murdoch • Australian Businessman • 109th richest man in the world • (Worth $8.3 billion) • Owner of News Corp • World’s largest media conglomerate • Books, Newspapers, Magazines, Music/Radio, Sports, TV & Internet
How did it start? • Murdoch hired Roger Ailes as CEO • Ailes was a Republican Political Strategist • Consultant for Richard Nixon, Ronald Reagan, & George HW Bush as well as Rudy Giuliani • Credited with George HW Bush’s “come from behind” victory over Michael Dukakis
Slogans • We Report. You Decide • Fair and Balanced • Trademarked • Al Franken used it in a book to indicate that Fox was actually biased • Fox sued him but then dropped the lawsuit • The Most Powerful Name in News • AlterNet filed a petition with the Patent Office saying Fox’s trademark should be rescinded since is was not accurate • Eventually withdrew the petition, but not until Outfoxed came out
Why is Fox News Channel (FNC) important? • Fox News leads the cable news market in the United States in regular viewership (#1). • Considered by many to represent the conservative/Republican viewpoint.
Sean Hannity • 2nd generation Irish American (grandparents immigrated) • Irish & American citizenship • Political affiliation: Conservative Party of New York • HS graduated (dropped out of college) • Has a nationally-syndicated radio program; The Sean Hannity Show • (#2 radio program in the nation).
Sean Hannity • 2 Television shows on Fox News Channel • Wrote 2 New York Times bestselling books • Let Freedom Ring: Winning the War of Ideas in Politics, Media & Life • Deliver us from Evil: Defeating Terrorism, Despotism& Liberalism • Represents conservative viewpoint
Alan Colmes • Graduate of Hofstra University • Political Affiliation: Democrat • Represents the liberal view point • Began career as a stand-up comic • Criticized as not being liberal ‘enough’
Brit Hume • Started at ABC News as White House correspondent • University of Virginia graduate • His wife is VP at Fox News • Show rated as ‘closest to the Political Center’ by UCLA study • Outfoxed disputed this and said 83% of all guests brought on Hume’s show were conservative or Republican only
Special Report with Brit Hume • Format • News stories featuring various FNC correspondents • Interview conducted by Hume • Hume's discussion with "The Fox All-Stars” • A panel of three political reporters and columnists • Regular makeup of the so-called "All-Star Panel" is largely Republican • Ends with a comedic clip
Bill O’Reilly • TV Show: The O’Reilly Factor • Radio Show: The Radio Factor • Author of seven books • 4 of them have been New York Times #1 best selling list • The O’Reilly Factor for Kids: A Survival Guide for America’s Families • Self described as a “traditionalist” on various topics • Associated with cultural conservatism, or conservative stance • (opposes “secularists) • Registered independent
Bill O’Reilly “I'm not a political guy in the sense that I embrace an ideology. To this day I'm an independent thinker, an independent voter, I'm a registered independent ... there are certain fundamental things that this country was founded upon that I respect and don't want changed. That separates me from the secularists who want a complete overhaul of how the country is run.” -- Bill O’Reilly
The O’Reilly Factor • The O'Reilly Factor is the highest rated cable news show . • Target audience • 58 percent of O'Reilly's audience is over 50 years of age • 64 percent of "The Factor's" regular viewers identify as conservative while 10 percent consider themselves liberal • O'Reilly is known for his confrontational interview style
The O'Reilly Factor Format • Weeknights at 7pm Central • Different segments: • Talking Points Memo, • Top Story, • Impact, • Personal Story, • Factor Follow-Up, • Pinheads and Patriots • Factor Mail • .
The O'Reilly Factor Format • Criticisms • Al Franken O’Reilly lies and distorts facts • Jeremy Glick Controversy 9/11 issue and Bush • Grandstands on the traditionalist vs. secularist issues