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TIM FINCHEM

TIM FINCHEM. Commissioner, PGA TOUR Chairman, World Golf Foundation “The Opportunity and the Vision”. Golf Associations Equipment Manufacturers Turfgrass Industry Course Owners & Operators PGA/LPGA Instructors Pro Tours. Public Sector USGA Member Clubs Architects & Builders Golf Media

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TIM FINCHEM

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  1. TIM FINCHEM Commissioner, PGA TOURChairman, World Golf Foundation “The Opportunity and the Vision”

  2. Golf Associations Equipment Manufacturers Turfgrass Industry Course Owners & Operators PGA/LPGA Instructors Pro Tours Public Sector USGA Member Clubs Architects & Builders Golf Media International Broadcast Media STAKEHOLDERS

  3. INTEREST: 1980-2000 Pro Golf Fan Base Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated 43.3%* Percent Interested in Golf 20.1%

  4. INTEREST: COMPARISON Pro Golf and NFL Fan Bases, 1980-2000 Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated 69.6% 69.3%* 43.3%* Percent Interested in Sport 20.1%

  5. GROWTH OF GOLFERS SINCE 1950 Tiger Woods emerges Baby boomers coming of age Recession, declining income Millions of Golfers Arnold & Jack on TV Source: National Golf Foundation

  6. PARTICIPATION: 1980-2000 Participants 35.4 Million Millions of Participants 23.2 Million Source: NGF (Estimated)

  7. PARTICIPATION: DEFINITIONS • Committed Golfers (8+ rounds per year) 13.7 million • Infrequent Golfers (1-7 Rounds) 10.6 million • Junior Golfers 3.4 million • Range Users 7.7 million • Total:35.4 million

  8. PARTICIPATION: ROUNDS 1980-2000 Total Rounds Played 1,200 1,000 800 600 400 200 0 570 million Millions of Rounds 295 million Source: NGF Note: 1980-1985 Estimated

  9. VISION: INTEREST LEVELS Pro Golf Fan Base 2000-2020 68% 43.3%* Percent Interested in Golf 20.1% Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated

  10. VISION: COMPARISON Pro Golf and NFL Fan Bases 2000-2020 67% 69.3%* 69.6% 68% 43.3%* Percent Interested in Sport 20.1% Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated

  11. VISION: PARTICIPATION 2000-2020 Participants 55.4 million 35.4 million 2.2% Ave. Annual Growth Millions of Participants 23.2 million Source: NGF (Estimated)

  12. VISION: ATTRACTION & RETENTION 3.0 Million 3.5 Million 3.0 Million 2.5 Million

  13. VISION: ROUNDS 2000-2020 Total Rounds Played 1,200 1,000 800 600 400 200 0 1 billion 570 million Millions 2.8% Ave. Growth 2% Ave. Growth 295 million Source: NGF Note: 1980-1985 Estimated

  14. TARGETED INTEREST: RACE 1995 Race of Professional Golf Fans 2% 8% 1% 1% 89% Source: ESPN Sports Poll – Based on Ave. Jan-July

  15. TARGETED INTEREST: RACE 2000 Race of Professional Golf Fans 8% 1% 12% 3% 77% Source: ESPN Sports Poll – Based on Ave. Jan-July

  16. TARGETED INTEREST: WOMEN Female Fan Base, 1995-2000 High 36.6% Low: 20.9% Source: ESPN Sports Poll

  17. TARGETED GROWTH: AGE Percentage Interest Growth, 2000 V. 1995 +31.9% +16.7% AGE 12-17 AGE 18-24 Source: ESPN Sports Poll

  18. INTEREST FOCUS • Television • The Internet • Interactivity • Connectivity

  19. PARTICIPATION FOCUS • Link Up 2 Golf • The First Tee • Youth Golf • College Opportunities • Facility Development

  20. GOALS 2020 2000 • Fan Base 43.5% 68% (96 million) (177 million) • Participants 35.4 million 55.4 million • Total Rounds 570 million 1 billion

  21. Sunday Wrap-upSlides 23-24

  22. GOLF 20/20: OBJECTIVES FOR 2001 • Conduct appropriate consumer and segmentation research and analysis • Assemble an industry fan base task force to develop a strategy on using the Internet, interactivity and other technology vehicles • Support the mission and goals of The First Tee • Create a junior golf task force charged with developing and implementing a communications and audit strategy

  23. GOLF 20/20: OBJECTIVES FOR 2001 (Continued) • Additional research at the college level • Conduct analysis of successful alternative facilities and their impact on the golf economy • Develop a program, implementation and pilot strategy for a nationwide “Link Up” program

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