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Serious Games Carmen Serrano COT 4810 What are “Serious Games”? Games designed for purpose other than just entertainment Must still be “fun”: engaging, interesting Use of Serious Games Military Education Healthcare Corporate training Social/political issues
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Serious Games Carmen Serrano COT 4810
What are “Serious Games”? • Games designed for purpose other than just entertainment • Must still be “fun”: engaging, interesting
Use of Serious Games • Military • Education • Healthcare • Corporate training • Social/political issues • Picture: “Food Force”, United Nations World Food Programme. www.food-force.com
Military • Heavy use of training simulations • Significant business in local area • NavAir, Lockheed, etc. • Simulations becoming more immersive and complex • Tactical Iraqi – based on Unreal Tournament game engine; teaches Iraqi Arabic, gestures and etiquette • Other industries adapting games and simulators as new approach to training
Healthcare - Professional • Professional training and skill retention • Enable simulation and practice of various healthcare and emergency scenarios • Allow for assessment of skills • Cardiac Arrest! – act as emergency room technician; administer medicine, procedures • Accredited by American College of Emergency Physicians for CME credit
Health - Consumer • Health education • USDA MyPyramid – nutrition and exercise • Treatment companion • Ben’s Game – for cancer patients; fight cancer cells and “fever monsters” (free; makeawish.org)
Healthcare - Supervised • Therapeutic games • Clinical supervision • Treatment companion • SnowWorld – for burn victims; immersive exploration of snowy landscape • Treatment tool • SpiderWorld – for arachnophobia; mixed reality, virtual kitchen, gradual encounters • Picture: medgadget.com
Education • “Edutainment”? – much hype, mixed reactions • Special considerations – expense, perceptions, available hardware • Lexia Cross-Trainer – for students at various levels; strengthen thinking, memory, problem-solving skills • Increasing consumer interest • Picture: games.net
Corporate Training • Large companies = large budget for training • Traditional tools (seminars, company videos and handbooks) • Already established, lower cost, effectiveness • Serious games • Implementation costs, increased interest and effectiveness, performance measurement • “At least 100 of the global Fortune 500 will use gaming to educate their employees by 2012” (BusinessWeek)
Social/Political Issues • Increase awareness of issues • Historical and current world events • May be objective or show a single perspective • Peacemaker – based on Israeli/Palestinian conflict; player can pick either side • UnderAsh/UnderSiege – uses Palestinian perspective; inspired by Palestinian experience and the number of U.S. games with Arab “bad guys”; Syria • America’s Army – Army recruiting tool; U.S. • Picture: peacemakergame.com
A Force More Powerful • A Force More Powerful • (BreakAway Games) • International Center for Non-Violent Conflict • Strategy game based on nonviolent conflict • Play out historical events (Gandhi & Indian independence, civil rights movement in the U.S., Serbian student resistance to Slobodan Milosevic) • More immersive; gain unique personal perspective on difficulties • Picture: www.afmpgame.com
IBM’s Innov8 • 3D game • Teaches Business Process Management • Develop skills in both business and information technology • Available free Nov. ’07; used by “more than 20 colleges and universities worldwide” (IBM) • IBM’s RoboCode (teaches coding) and CodeRally (teaches Java and Eclipse to Linux developers) (2003) • IBM’s PowerUp – free environmental game & lesson plans (2008) • "According to new IBM research which looked at technology, business and societal trends and issues, online videogames help people become better corporate leaders by fostering skills related to collaboration, self-organisation, risk-taking, openness, influence, and communications." (2007) (guardian.co.uk)
Characteristics of Serious Games • Emphasis on content accuracy • Need for developers with content expertise • Game design and techniques that take into account the serious content • Product mix - specialize or not • Investment required in research and development • (Bergeron, 21)
Controversial Games • Some serious games push boundaries • Game format unpalatable to some • Super Columbine Massacre RPG • Social commentary game and forum • Afghanistan and Iraq wars (ex: Kuma\War) • JFK Reloaded – recreation of JFK shooting; play role of Lee Harvey Oswald
Unique Challenges • Sensitive subjects • Industry interest • Retail interest • Consumer interest • Overcoming negative attitudes toward games and gamers • Skill set of expanded audience
Industry Recognition • The Serious Games Initiative - Woodrow Wilson International Center for Scholars • E3 Media & Business Summit introduced a Serious Games showcase in 2006 • I/ITSEC started “Serious Games Showcase & Challenge” in 2006; now in its third year, accepting submissions for I/ITSEC 2008 (Orlando) • Fifth annual Serious Games Summit at the Game Developers Conference (GDC) on February 18-19, 2008
Sources • Developing Serious Games – Bryan Bergeron, Charles River Media, Hingham, Massachusetts, 2006. • Video Games Aren’t a Waste of Time - Preeta M. Banerjee, BusinessWeek, Feb. 19, 2008. http://www.businessweek.com/bschools/content/feb2008/bs20080219_935082.htm?campaign_id=rss_daily • Innov8: IBM Introduces Video Game to Help University Students Develop Business Skills http://www-03.ibm.com/press/us/en/presskit/22501.wss • Spot On: Games get political – Tom Leupold, GameSpot, Aug. 12. 2004 http://www.gamespot.com/news/2004/08/12/news_6104371.html • Sir, the Gamers Are Revolting! – Chris Kohler, Wired, 10/27/05, http://www.wired.com/gaming/gamingreviews/news/2005/10/69372 • I/ITSEC Serious Games Showcase and Challenge http://www.disti.com/SGSC/ • Syria launches Arab war game – Kim Ghattas, BBC News. May 31, 2002. http://news.bbc.co.uk/2/hi/middle_east/2019677.stm • Serious Games Initiative - Woodrow Wilson International Center for Scholars. www.seriousgames.org • Water Cooler Games – www.watercoolergames.org • IBM pushes game as learning tool for Linux admins - Jan Stafford. 23 Jun 2003. SearchOpenSource.com. http://searchenterpriselinux.techtarget.com/news/interview/0,289202,sid39_gci911209,00.html • IBM gets game – Keith Stuart. June 18, 2007. Guardian Unlimited. http://blogs.guardian.co.uk/games/archives/2007/06/18/ibm_gets_game.html • Environmental Learning MMO Launched by IBM. Calin Ciabai, Softpedia. February 18, 2008. http://news.softpedia.com/news/Environmental-Learning-MMO-Launched-by-IBM-78909.shtml
Homework Questions • 1. What is one application for serious games? • 2. Name a game/simulation industry conference that has included serious games.