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Selling Competence

Selling Competence. Organizational Marketing and Networking. Presented by Tammara Geary www.centerforsocialcapital.org. People with Disabilities…. Working in a variety of jobs Earning competitive salaries and wages Having benefits as part of their compensation packages

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Selling Competence

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  1. Selling Competence Organizational Marketing and Networking Presented by Tammara Geary www.centerforsocialcapital.org

  2. People with Disabilities… • Working in a variety of jobs • Earning competitive salaries and wages • Having benefits as part of their compensation packages • Learning and developing skills for the changing workforce • Building careers • Making decisions

  3. And Yet…. • The unemployment rate of people with disabilities continues to hover around 70%.

  4. Keys to Success • Finding Hidden Jobs • Discovering Opportunity in the Community • Creating Jobs – both wage employment and self-employment – fitting the “Ideal Conditions of Employment”

  5. Selling Competence • Competence of the Jobseeker • Competence of the Organization

  6. Community Image, Marketing,and Job Development • Community Image is Basically How Your Organization is Perceived and Valued by the Public • Marketing is Promoting the Services and Products Offered by the Organization • Job Development is Finding or Creating Jobs to Meet the Needs of the Jobseeker, the Workplace, and the Funder

  7. Community Image, Marketing,and Job DevelopmentGo Hand-in-Hand All Three Contribute to Finding Jobs and Producing Quality Outcomes.

  8. Making Community Connections • Community Connections and Belonging are Critical Both for the Individual and the Providers of Support

  9. Business Councils and Organizations • Rotary • Chamber • Business Leagues • Business Support and Assistance Groups • Business Advisory Councils

  10. How Most Jobs Are Found • Employment Agencies – 12% • Answer Want Ads – 14% • Networking – 63% • Other – 11%

  11. Networking is Key • Become Part of Your Community • Help People Become Part of the Community • Participate and Contribute • Network, Network, Network

  12. Social Capital • The Value of People • People with Disabilities Typically Have Little Social Capital • Scarcity v. Abundance Griffin-Hammis

  13. Fear • 2/3’s of Americans believe Crime is out of control • 90% of Americans believe the Drug Problem is ravaging the country • The News is filled with stories on Cancer, Obesity, Heart Disease & Flesh Eating Bacteria • Our schools are filled with “Teenage Time Bombs” Griffin-Hammis

  14. Reality • The Crime rate has consistently fallen since 1990 • Drug use has decreased by over 50% in the last Decade • Life Expectancy Doubled in the Last Century • You are 3 times more likely to be killed by Lightning than by a Student Griffin-Hammis

  15. What Can You Do? • Start at Your Front Door • Circle the Neighborhood and Beyond • Inventory: People, Interesting Places, Jobs or Parts of Jobs, Things to do or that Need Doing • Stop and Chat • Ask for Help (The Majority of Americans Want to Help!) Griffin-Hammis

  16. What Can You Do? • Poker Night • Darts at the Corner Bar • Neighborhood Pot Luck • Scrap Booking • Cruising • Going to the Movies…. Griffin-Hammis

  17. What Can You Do? • Church • Service Clubs • Intramural Sports • Health Clubs • School/Classes • Work…. Griffin-Hammis

  18. What Can You Do? • How do we find out about it? • Where is it? • How do we get there? • How do we get in? • What’s needed to participate? • Who can help? • Who needs a partner? • What will we say? • When can we start? • How much is too little activity? How much is too much? Griffin-Hammis

  19. The Network • Inventory your personal and organizational networks. • Inventory the jobseeker and his/her family’s networks. • Record the network. • Systematically build and maintain established relationships. • Monitor opportunities gained via various connections.

  20. Considering Your Network

  21. Strategies for Enhancing Community Image • Target Your Audience • Word of Mouth • Presentations • Events

  22. Brochures • Glossy, Professional, High Impact • Must Answer the Question - What’s in It for Me?

  23. Brochures • Target Your Audience – NOT all audiences in one piece • Static, Unchangeable, and Can Easily Become Stale • Expensive to Produce

  24. Fact Sheets • Inexpensive • Easy to Change • Can Easily Target Audiences, Including Specific Industries or Even Specific Businesses • Print on Letterhead (no copies)

  25. Fact Sheets • Should Be Neat, Concise, Easy to Read, Jargon-Free • Leave White Space!!!!

  26. Fact Sheets Should Include: • Brief Description of Services and How You Satisfy Needs • List of Businesses (with permission) • Testimonials (with permission) • Contact Information

  27. List Two Strategies You Can Implement

  28. Tammara Geary tgeary@centerforsocialcapital.com

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