1 / 41

Social Media and the International Education Office

Social Media and the International Education Office. Toni Fry, The University of Akron Robyn Heiman , Kent State University Sarah McNitt , Miami University. Introduction. Video. Kent State University has a total population of 1,127 are International Students

adamma
Download Presentation

Social Media and the International Education Office

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media and the International Education Office Toni Fry, The University of Akron Robyn Heiman, Kent State University Sarah McNitt, Miami University

  2. Introduction • Video

  3. Kent State University has a total population of • 1,127 are International Students • Approximately 90 countries • 44% are undergraduate • 56% are graduate • 54% are male • 46% are female • Top Countries: • China • India • Saudi Arabia • Taiwan and Turkey

  4. How does the International Student and Scholar Services Reach ALL these students? SOCIAL MEDIA

  5. Blogs: Blogger, LiveJournal, Open Diary, TyepPad, WordPress, Vox, ExpressionEnginie, Xanga • Social Networking:Facebook, FourSquare, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, QZone, Bebo, BigTent • Events: Upcoming, Eventful, Meetup.com • Social News:Digg, Mixx, Reddit, NowPublic • Photography:deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr • Video Sharing: YouTube, Viddler, Vimeo, sevenload • Livecasting: Ustream.tv, Justin.tv, stickcam, Skype, OpenCU • Music and Audio Sharing: MySpace Music, The Hype Machine, Last.fm • Product Reviews: epinions.com, mouthshut.com • Business Reviews: customer lobby, yelp.com • Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers • Virtual Worlds: Second Life, The Sims Online, Forterra

  6. Everything valuable in China seems so competitive, and there’s no exception to social media.  CNNIC recently released a report on China social networking sites (SNS) and I’m here to share some key findings: • By the end of 2009, the number of Chinese online social media users is about to reach 124 million. • Every social media user owns on average 2.78 social media accounts. • Majority of SNS users are youth (52.6%). • Almost 80% SNS users are referred by friends, classmates, or colleagues. • 75.8% indicate their SNS friends are friends in real life. • 34.3% SNS users visit social networking sites every day while about 40.2% visit SNS once a week or longer. • China SNS users are mostly interested in status and photo album updates from friends. • Sending messages and uploading photos are the two most popular activities on SNS. • 32.4% users find it important to get useful information on a social network Retrieved from http://www.chinainternetwatch.com/385/china-social-networking-sites-statistics-summary/

  7. Facebook is second most popular Indian social networking site with 4 million visitors, up 150 percent versus year ago. • Other popular networking sites in India featured in the list in descending order are ibibo, Myspace, LinkedIn, PerfSpot, BigAdda and Fropper. Retrieved from http://www.quickonlinetips.com/archives/2009/02/top-social-networking-sites-india/

  8. Kent State University’s International Student and Scholar Services and Social Media

  9. Kent State University looking into the Future Resources to Educate Yourself • Second Life? • Linked-In Professional Networking? • Social Media in Higher Education Resources • Schools on Facebook

  10. Education Abroad Program Toni Fry, Education Abroad Adviser Graduate Assistant

  11. The University of Akron Profile Fall 2009 • 28,000 students • 46 U.S. states • 80 foreign countries • Undergraduates- 23,277 • Graduates- 4,103 • Professional- 531 Source: http://www.uakron.edu/about_ua/quick_facts.dot

  12. Education Abroad Profile • Open Doors 2007-2008 • 217 UA Degree-Seeking American students studying for credit • 296 students, faculty, and community members

  13. “If Facebook were a country, it would be the world’s 4th largest!”

  14. Facebook- Education Abroad Program • Facebook page • 180 members • Education abroad returnees • Future education abroad students • Staff • Faculty • Who manages the page? “100 million users in less than 9 months.”

  15. Facebook- Education Abroad Program • Programs • Education Abroad Fair • Education Abroad Forum • Education Abroad 101 • Global Destinations Mini Fair

  16. Facebook- Education Abroad Program • Education Abroad Orientation • Tables on campus • Third Party Provider Campus Visits • Application deadline • Exchange programs • International College Ambassador • Scholarships • Contests

  17. How to get started • Word of mouth • Email students • Signature • Flyers in office • Newsletter • Starter Kit

  18. Positives • Reach students easily • Promote program • Students talk to other students • Upload pictures • Faculty • “More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook DAILY”

  19. Implications for Education Abroad Professionals • Invite students after appointment • Promote Facebook on website • Promote Facebook on institutions website • Promote at events • “We no longer search for the news, the news finds us.”

  20. Miami University Study Abroad

  21. Miami University Statistics • Enrollment: • Oxford: 14,671 undergraduates • Oxford: 2,213 graduate students • Hamilton: 3,290 • Middletown: 2,052 • Study abroad participation: approximately 40% of Oxford undergraduates • Top study abroad destinations (2007-08): • Multi-country programs (19%) • Luxembourg (16%) • United Kingdom (8%) • Italy (7.9%) • China (4%)

  22. In the world of the Internet… • Information can be shared faster than ever • Communication can happen anywhere, at any time • Learning frequently comes from peer-to-peer collaboration rather than top-down broadcasting • Technology can be used to reach students in new ways

  23. Study Abroad E-mail Newsletter

  24. Study Abroad E-mail Newsletter • 3000+ subscribers (students, faculty, staff, parents) • Used for: • Longer-form communication • Highlighting scholarship opportunities, student achievement, upcoming deadlines, etc. • Educating students about lesser-known destinations • How we get subscribers: • New Student Orientation • Study Abroad Fair • Study Abroad 101 information sessions • Class visits

  25. Facebook

  26. Facebook • 452 fans • Used for: • Announcements • Housing arrangements • Pre-program communication by students • Promoting events • How we get subscribers: • Email newsletter • Handouts

  27. Twitter

  28. Twitter • 1350 followers • Used for: • Announcements • Short-form communication with students • How we get subscribers: • Email newsletter • Handouts

  29. Twitter

  30. NAFSA and Social Media • Blog- http://www.nafsa.org/blog • Facebook- http://www.nafsa.org/facebook • Join the Movement for Study Abroad Facebook page- http://www.nafsa.org/jointhemovement • Twitter- http://www.nafsa.org/twitter • YouTube- http://www.nafsa.org/youtube • LinkedIn- http://www.nafsa.org/linkedin • Flickr- http://www.nafsa.org/flickr

  31. Conclusion- Social Media • Connect to students • Task for a SA or GA • Personalize • Stay connected

  32. Thank you! • Toni Fry- tdf13@zips.uakron.edu • Robyn Heiman- rlheiman@kent.edu • Sarah McNitt- mcnittsa@muohio.edu QUESTIONS?

More Related