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Social Media and EMS Education

Social Media and EMS Education. Michael Abernethy MD FAAEM. Disclosures:. I have conflicts in my life I have interests in my life The two do not overlap…. Questions regarding current use of  spinal immobilization for trauma. This is not unique to just one area. Advanced Airway

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Social Media and EMS Education

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  1. Social Media and EMS Education Michael Abernethy MD FAAEM

  2. Disclosures: • I have conflicts in my life • I have interests in my life • The two do not overlap…

  3. Questions regarding current use of  spinal immobilization for trauma

  4. This is not unique to just one area • Advanced Airway • Trauma resuscitation • Cardiac resuscitation • Prehospital CC • Stroke • Sepsis • CC pediatrics • And on and on and on……..

  5. MEDIA

  6. The problem with Traditional Media

  7. AM radio in the 1960sSmall Town America

  8. But was it always ? Tom Abernethy WSTV Radio “Phone Party” 1960-1988

  9. Social Media: Definition The interaction among people in which they create, share or exchange information and ideas in virtual communities and networks

  10. Social Media –How do we use it? • Keep in touch with family/friends • News, Current events • Gaming • Blogs –personal publishing to the masses • Networking Business E-commerce • Politics Social Conscience • Marketing • Education!

  11. Twitter

  12. Twitter itself contains limited info –Its value is as a link to definitive blogs, scholarly references, journal articles. It also provides almost worldwide instant contact with many of their authors Find people with similar interests – follow them. If their tweets are uninteresting and not pertinent to your interests –Unfollow them

  13. Twitter 101 - Create a Profile

  14. Twitter 101 –What is a Tweet? • 120 characters - a message • Can also contain a hashtag ie #UWEM • Link to any internet address/webpage • Photos

  15. Twitter 101 • Handle – your Twitter name. Starts with a @ • Followers – Those people who choose to receive your tweets • Following – Those people whose tweets you choose to receive = Twitter feed • Followers does not always equal Following • Retweet- how your tweet can reach thousands • How many can you truly follow?

  16. If you think you are special/famous because you have 1000+ Twitter followers – Just remember Justin Beiber has 51,000,000

  17. Twitter 101 – Find someone with similar interests –See who they are following and start following

  18. Twitter • You can follow ANYONE –no “friending” • You don’t have to use your name – you can be relatively anonymous • But –Anyone can follow you • It can totally be one way – you can follow hundreds and never post your own tweet • Think before you post –it will be out there forever for anyone to see

  19. Social Media Conduct Rules • Never discuss patient specific issues • Never be anonymous in any opinions or postings (anonymous lurking OK) • Remember – EVERYONE is watching. Assume your posts will go on a billboard in front of your place of employment and your Mom will be able to read it • You can be controversial, even edgy but BE NICE

  20. We need to stop re-inventing the wheel in every department, in every hospital, in every state, in every country…[@precordialthump]

  21. Slaying Medical Dogma Very smart people with extensive experience who have a command of the medical literature

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