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Learn how to set clear goals, nurture active project sponsorship, manage expectations, and develop a sound business case for successful project management.
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Some project issuesshall remain eternally the same Heads up ! New Topic “This is just what I’ve been trying to tell you !!” • Set a clear goal • Nurture active project sponsorship • Manage expectations • Develop a sound business case
TopicObjectives • Refresh appreciation for the value of tried-and-true project management techniques • Enhance ideas for delivering these techniques Familiar doesn’t mean out-of-date
Set a Clear GoalBad “We’re swamped. We could use e-Business help!” • Vague & fuzzy are bad: • Get our stuff out on the web now! • Copy what our competition is doing! • We need to outdo my golfing buddies
Set a Clear GoalGood Internal or external focus Always business focus • Crisp & clear are good: • Reach new audiences • Sell products and services • Generate brand awareness • Increase customer satisfaction • Disseminate information • Improve communication • Receive feedback • Automate business processes • For managers in established businesses, the Internet is a tough nut to crack: • - it is very simple to establish a Web presence • - it is quite difficult to create a Web Based Business Model
Nurture Active Project SponsorshipBad Were there project sponsors in my time? • Abrogation & delegation are bad: • IT; you handle it • Only our newly promoted supervisor has the time • Those bright co-op students know more about the technology • Can’t we outsource this function?
Nurture Active Project SponsorshipGood Explain project benefits in business terms Define small releases; higher benefits first Engage key staff in producing deliverables Prepare an executive presentation Execute a communication plan • Enthusiasm & commitment are good: • I want to make sure our project maintains a business focus • We need many quick, small wins • Your experienced staff will need to help with key decisions • Help me keep the other executives on side • We’ll work together to keep other stakeholders informed
Manage ExpectationsBad What you mean, we can’t do all this by next week? You can’t get there from here • Silly, blue sky dreams are bad: • Watch out Amazon.com; here we come • Even I can create web pages now • English is a world-wide language • We can complete this in a week
Manage ExpectationsGood Create a plan; keep it up-to-date Articulate the objectives Log change requests; approve nothing Deliver incremental benefits often New technology New tools New staff • Realism & structure are good: • Objective • Project plan • Scope management • Release strategy • Risk assessment
Develop a Sound Business CaseBad • Wild-eyed optimism is bad: • This web site will bring millions in new revenue • We can build a web site for next to nothing Once we build it, the benefits will become self-evident!
Develop a Sound Business CaseGood • Planning for profitability is good: • Link goal to business strategy • Build a pro forma business plan • Develop a tangible cost/benefit statement
TopicSummary • Set a clear goal • Nurture active project sponsorship • Manage expectations • Develop a sound business case Time for Discussion
“We need to teleport products to our customers over the wireless Web so they can actually touch them before they buy!” “How about a nice, plain-text product description on a web page, instead?” Squabbling aboutWeb Application Capability I. S. Dept. Marketing