Public Relations For Your Lodge

Public Relations For Your Lodge Presented by the Public Relations Committee Grand Lodge of Iowa A.F. & A.M.

How is Your Lodge Perceived in Your Community? Does Your Community Know Who You Are?

Public Relations – What Is It? How others perceive you How you manage that perception

A Story…The Clerk in the Casey’s Store This is Where Your Lodge Wants To Be!

So, How Do We Get There? • Appoint a Public Relations Chair/Committee • Budget to Promote Your Activities • Appoint a Committee to Plan Events • Events in the Lodge • Events in the Community • Develop a Relationship With Your Local Media

How to Have a Successful Event • P Plan • O Organize • P Promote Events = Visibility for Your Lodge !

Websites…Does Your Lodge Have One? Why You Need a Website • It says your lodge is progressive • The way younger people communicate • Marketing tool to prospective members • Communications tool to your current members

Okay…We Need a Website…How Do We Get One? • www.iowamasons.com • easy to start • turn key operation • inexpensive ($35.00 per year) • easy to maintain • Bro. Dan Shaffer of Arcadia Lodge #249 (Ames) is the webmaster

Your Website…What Should It Contain? • At a Minimum--- • lodge name • address • stated meeting day & time • contact information (W.M. & Secretary) • officers (list & picture) • schedule of upcoming events

The Grand Design Award • New award program for lodges who have websites • Sponsored by the Grand Lodge Public Relations Committee • Top three websites receive recognition at the Annual Grand Lodge Communication

Public Relations Committee • Wade Sheeler, Newton 641-792-0052 • Jerry Levay, Sioux City 712-255-5338 • Johns Olsson, Waterloo 319-232-7306

Don’t Keep the Masonic Light of Your Lodge Under the Basket

Public Relations For Your Lodge