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LAB #2

LAB #2. Personal Branding 101. Say What? Activity 1. What do you think you will find if you GOOGLE yourself?. #REAL WOMEN. Use your professional name. This may or may not include your Maiden name. READY, SET……..GOOGLE!

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LAB #2

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  1. LAB #2 Personal Branding 101

  2. Say What?Activity 1 What do you think you will find if you GOOGLE yourself?

  3. #REAL WOMEN • Use your professional name. This may or may not include your Maiden name. READY, SET……..GOOGLE! • Use Google, Safari, Explorer, Bing….it will vary slightly dependent on the search engine. • ………….What did you find?

  4. #REAL ISSUES • What should you have found? • LinkedIN – if you are properly set up on LinkedIN, this will always appear 1st or 2nd. • Facebook • Twitter • Google+ • Articles • Websites • Blogs

  5. #REAL SOLUTIONS By crafting and implementing a personal brand you can • Control what goes on Google/Manage your Reputation! • Grow Your Network and Expand your Business Horizons • Attract Opportunities • Establish Credibility – You are the SME! • Increase Your Online Clout • Secure Work

  6. Because I Said So!Activity 2 Your name is your greatest asset, it’s with your for life. So what do you want it to say about you? What is Your Personal Brand?

  7. #REAL WOMEN When you Google yourself in 2, 3, 5 years, what do you want to find?

  8. “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters in Fast Company

  9. #REAL ISSUES What exactly is your personal brand and how do I put into words? • What is your story? STORY TELLING is STORY SELLING! • What Keywords are consistent with your story and LAB#1?

  10. #REAL SOLUTIONSPersonal Brand Statement What do people think when they see your name? • How do they react/how do you want them to react • First Impressions now/want to be • What attributes can they list/what do you want the to list

  11. #REAL SOLUTIONS What is A personal brand statement? • 1-2 sentences • VALUE – what problem do you solve? • AUDIENCE – whom do you do it for? • USP – how do you do it uniquely? It is NOT a job title or personal mission statement

  12. #Real Women #Real Issues #Real Solutions • What is your personal brand statement? • What are 3-5 of your best keywords? • Who is my BRAND ADVOCATE? • How will you implement your brand? Stick around for LAB#3!

  13. “Be Yourself, Everyone Else is Already Taken”. - Oscar Wilde, Author and Playwright

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