1 / 17

Local knowledge Global reach

IPRN is a leading PR network with over 25 years of international experience, 38 members in 44 countries, and a focus on knowledge transfer and results for clients.

adawson
Download Presentation

Local knowledge Global reach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Local knowledge Global reach

  2. Whowe are • IPRN isone of theleadingindependent PR Networks • Founded in 1995. Consolidated. More than25 years of internationalexperience • 38 members, in 5 continents, 44 countries, more than 70 cities • More than 3.500 employes. Annualrevenues of more than 250M €

  3. Profile Owner lead;experts, involved, commited. PR Culture. Efficientprojectmanagementbymembers Present in leadingmarkets and economysectors Focus: Knowledge Transfer and ResultsforourClients

  4. Whatwe do • Wemanage International Communication and PR forCompanies and Institutions • Wealignthestrategy and actionsto local cultures • Weestablishpolicies, standards and bestpractices • We look forourclientsfirst, thenwegoforourbusiness

  5. We are different Diversity: of cultures and specialisms Leadership: of owners, with great expertise in sectors, specialisms, resources and the best contacts Experience: projects in senior hands. We asses CEOs Innovation / Creativity: through knowledge / experience Flexibility, agility and service: we adapt to out clients Business: first we give, then we receive

  6. Workingproceedings • Strategic Management. Tactic as a result of a Strategy. Goal: Credibility • PR Focus.Weargue and convince. Marketing is a goodcomplementtoourexperience • OwnMethodologies, withinternational and multidisciplinaryteams. Lead Agencies • Wedon’t look toboostourownreputation, butthat of ourclients

  7. Advantajes of IPRN vs Multinationals • Owners lead and managetheiragencies, projects and clients. Weknoweachother. We control our agendas • Weaddinteligence and experienceto cultural diversity • We share kwowledge and resources. Wegeneraterelations of highvalue • Ourmembershavedifferentprofiles. Wesearchthemcarefully. Weknowtheirtalent and leadership.

  8. Why IPRN? • Network agencies selectedbyExpertise / Experience • No forced-fit country agencies • Flexibilitytochoosemanagementmethodologies • No bignetworkoverhead & costs

  9. EUROPE Austria Hungary Portugal Belgium Ireland Russia Czech Republic Italy Spain Denmark Luxembourg Sweden Finland Netherlands Switzerland France Norway Turkey Germany Poland United Kingdom ASIA China Singapore Japan India NORTH AMERICA California Canada Florida Ohio Washington SOUTH AMERICA Argentina Brazil Chile Colombia Mexico Peru Venezuela AFRICA & MIDDLE EAST Jordan Saudi Arabia Lebanon South Africa United Arab Emirates AUSTRALASIA Australia New Zealand

  10. IPRN agencies stand for integrated services, from consultancy to realization Corporate Comm Internal Comm Presentations / Conferences Media Relations Events Digital marketing Internal B2C Integrated Comm Worldwide Corporate Communicat. Management PR/PA Market Transactions Comm Investor Relations Issues ManagementCrisis Comm CSR Corpor. & Fin. Media Relations Storytelling Events Marketing Fairs/Trade Shows PR B2B Trade / Sector Media Relations Public Affairs / Networking Special Events

  11. Core services • Consultancy. Defining objectives • Development of media strategy and storyline • Planning of PR activities • Press contacts & Media Relations • Development and maintenance of contact lists Media Relations for international clients • Editorial visits • PR for trade fairs& events • Seminars for journalists • Meetings with experts • Press information • Press kits • Interview agreements • Press trips • Press conferences Implementation Monitoring • Media response analysis • Input-output analysis • Evaluation metrics

  12. Strategy • Deciding best practices to reach goals. • Analysis of media portfolio • External / Internal / Off-line / On-line • Structuresandcross-medialinking Structure/Design • Best practice research / benchmarking • Conception, structuring, navigation • Design and layout • Planning and budgeting Strong in Comm, Digital and Mark (Technical) Implementation • Set-up websites, presence and apps • Editorial services, content and community management • Mashing of channels/applications • Content creation incl. videos, plugins, etc. • Administration Press Office • Realtime monitoring • Key influenceranalysis • Reports andmanagementsummaries Web, Social Monitoring

  13. Expertise in industry sectors (1/2) Bosch and Siemens

  14. Expertise in industry sectors (2/2)

  15. Selected areas of Communication Bosch and Siemens

  16. Roadmap &milestones Strategic Comm goals Annual planning 1 2 3 Evaluation Trend & issues monitoring Adjustmentofcomms. plans 4 Leadership with a Strategic Management Process Scenarios new proposals Issues management Implementation Goals Planning Implementation Controlling 1 Ongoing control A 2 B C 3 Checking of messages D E 4 Planningofactivitiesandmeasures

  17. Thank you Luis González Canomanuel Phone: +34 914351712–+34 629507253 lgcanomanuel@lucacom.com www.iprn.com

More Related