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SONY MARKETING TEAM (M) SDN. BHD. (SONY CORPORATION)

SONY. SONY MARKETING TEAM (M) SDN. BHD. (SONY CORPORATION). THE ORIGIN OF SONY The company name "Sony" was created by combining two words. One is 'sonus' in Latin, which is the root of the such words as 'sound' and 'sonic'. The other is 'sonny' meaning little son. The words were

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SONY MARKETING TEAM (M) SDN. BHD. (SONY CORPORATION)

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  1. SONY SONY MARKETING TEAM (M) SDN. BHD. (SONY CORPORATION)

  2. THE ORIGIN OF SONY The company name "Sony" was created by combining two words. One is 'sonus' in Latin, which is the root of the such words as 'sound' and 'sonic'. The other is 'sonny' meaning little son. The words were used to show that " Sony" is a very small group of young people who have the energy and passion toward unlimited creation.

  3. BACKGROUND • Date of Incorporated : 7th May 1946 • Founder : Mr. Ibuka & Mr. Morita • Global Headquarter : 6-7-35 Kitashinagawa, Shinagawa-ku, • Tokyo 141-0001, Japan • Chairman & CEO : Howard Stringer

  4. MISSION “To be a leader in the electronic and technology industry for global consumer usage.” “untuk menjadi peneraju dalam industri pengeluaran elektronik dan teknologi untuk penggunaan di seluruh dunia.”

  5. STRATEGIC BUSINESS UNITS

  6. PS One PLAYSTATION@2 (SLIM) PLAYSTATION@2 PLAYSTATION@3 PS One LCD

  7. K700i W800 S700i Z800i K750i

  8. PLASMA TVs LCD TVs PROJECTION TVs GRAND WEGA CRT TVs

  9. DSC-T7/L DSC-L1/R DSC-L1/R DSC-T33/L DSC-M1 DSC-P200/R

  10. DVP-K870P/SP6 DVP-K82P DVP-F35P DVP-NS575P DVP-M20P

  11. Production Process Assemble & Repair

  12. MARKET COMPETITORS

  13. MARKETING MIX ( 4P’S ) • PRODUCT • PRICE • PLACE • electrical shop, supermarket, hypermarket • mobile shop, photo studio, all games shop. • PROMOTION • -Electronic Media • -Sony Carnival • -Newspaper, Internet, All over Malaysia

  14. MARKETING STRATEGIES SEGMENT PROFITABILITY As a market leader with innovative products, it is a major focus that all of our product in the market can gain maximum profit by giving the excellent quality that can beat our competitors and give more value to our consumers. Sebagai sebuah syarikat yang unggul dalam pengeluaran barangan eletronik, adalah penting bahawa segala produk yang dipasarkan memberikan keuntungan yang maksimum dengan memberikan kualiti yang terbaik mengatasi pesaing dan kelebihan kepada pengguna.

  15. MARKETING STRATEGIES SEGMENT ATTRACTIVENESS With excellent quality and latest technology, it will attract many consumer to choose our products which has been established as a medium of entertainment that can give satisfaction to our consumers. Furthermore, our style and product design that we produce suit with the market trend. Tarikan produk yang berkualiti dan menarik dengan matlamat untuk memikat pelanggan agar dikenali sebagai syarikat yang menghasilkan produk menghiburkan demi mencapai kepuasan pengguna. Selain itu, reka bentuk produk yang akan dikeluarkan mengikut pasaran semasa dan moden

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