1 / 3

Team Sony

Team Sony. Team Members Xavier Ortiz Mark Leaver Alyssa Walsh Amanda Arvin. Team Description: We’re awesome Product: Sony Reader Market Position: Low-Cost Alternative to others available on the market. Strategy. Selling a comparable product at a significantly lower cost.

dennis
Download Presentation

Team Sony

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Team Sony Team Members • Xavier Ortiz • Mark Leaver • Alyssa Walsh • Amanda Arvin • Team Description: We’re awesome • Product: Sony Reader • Market Position: Low-Cost Alternative to others available on the market.

  2. Strategy • Selling a comparable product at a significantly lower cost. • Our definition of winning is gaining a larger share of the market. • Profit

  3. Opportunities and Risks Opportunities Risks Consumer Recognition of Sony Fast-Paced Industry Technology is Evolving • Brand Power of Sony • Low Cost • Distribution • Resources and Capabilities: • Cheap Production • Capital • Marketing (for the Company) • Resources and Capabilities Needed: • Marketing (Specifically for the Reader) • Research and Development

More Related