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Integration of FP and Immunization in Mali . Laura Glish, Family Planning Technical Advisor, PSI/Mali. Planning in the land of Timbuktu . The 4Ps of Marketing. Product. Price. Place. Promotion. The Laws of Promodynamics. Mass Media. Reach. Inter- personal Communication. Depth.
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Integration of FP and Immunization in Mali Laura Glish, Family Planning Technical Advisor, PSI/Mali
The 4Ps of Marketing Product Price Place Promotion
The Laws of Promodynamics Mass Media Reach Inter-personal Communication Depth
Results Achieved to April 2011 page 11
Best Practices • 1-stop shop meets women’s needs • Dedicated providers focus on FP • Building capacity over time in the public sector • Willingness to pay used for advocacy page 12
Thank You! For More Information: Laura Glish, PSI/Mali lglish@psi.org, lglish@psimali.org BoureimaMaiga, PSI/Mali bmaiga@psimali.org Maxine Eber, PSI/Washington meber@psi.org