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Making the Most of Spring 2 Action March 16, 2011. Goals for Today’s Presentation. What is Razoo? How does Razoo work? What is a Giving Event? How can Spring 2 Action benefit you?. What is Razoo?.
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Making the Most of Spring 2 Action March 16, 2011
Goals for Today’s Presentation • What is Razoo? • How does Razoo work? • What is a Giving Event? • How can Spring 2 Action benefit you?
What is Razoo? • A “razoo” - Australian term for a coin of seemingly small value, but collectively, each of these individual coins add up to a large value. Mission driven company. • Launched on November 2, 2009. Since then, over $43ml donated to more than 7,000 nonprofits from 150,000 donors. • Our online giving platform fosters a rich sense of community between individuals and nonprofits.
How does Razoo work? Individual Campaign (Micro) Zac’s BB Tournament $2,397 raised 1 nonprofit 48 donors Team Campaign (Medium) 11th Hour Rescue Holiday $20,105 raised 10 fundraisers 164 donors Community Campaign (Mega) Give to the Max Day $10 milion raised 3,650 nonprofits 42,500 donors
What is a Giving Event? • History of partnership between GiveMN and Razoo • Day of Giving in state of Minnesota • Overall goal of invigorating philanthropic community, bringing a new generation of donors online, and building capacity and lowering fundraising costs for nonprofits
Giving Event Success Stories on Razoo • Animal Humane Society • Year 1: $64,000 • Give to Max Video • Year 2: $140,000 • Year 2: 1918 donors • Marshall School • Year 1: $5000 • Year 1: 2 donors • Year 2: $15,000 • Year 2: 105 donors
What others say about Razoo “Last year we had 93 walkers and raised $41,849 with another online tool. This year we had 104 walkers and raised $100,000 with Razoo! It was so easy through Razoo!” “I've been so pleased with Razoo. You really make it possible for a small organization to get the most out of fundraising without spending a lot of cash.” “I love the customer support that I got! You guys are the best!” “I want to extend my thanks to the Razoo team for helping make Let’s Kick Hunger Day a big success! Our target was to raise $100,000 from the event and it looks as though the final total will be $200,000.” “#1 for social fundraising …Razoo’s DonateAnywhere widget allows non-profits to port their fundraising initiative to other social sites…” “A new way to reach donors and create larger communities of interest in their causes.”
Three Ideas for a Successful Spring 2 Action: • Idea #1: Turn Donors into Fundraisers. • Idea #2: Turn big gifts into matching grants. • Idea #3: Have Fun! Promote the idea of a community event.