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Communications Strategies Logan Square Neighborhood Association

Communications Strategies Logan Square Neighborhood Association. Media Committee. Meets once a week, made up of one member from each issue area Discusses press we’ve gotten in the last week Plans press releases and media advisory for upcoming events Keeps a binder with all press for reference

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Communications Strategies Logan Square Neighborhood Association

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  1. Communications StrategiesLogan Square Neighborhood Association

  2. Media Committee • Meets once a week, made up of one member from each issue area • Discusses press we’ve gotten in the last week • Plans press releases and media advisory for upcoming events • Keeps a binder with all press for reference • Plans and assigns bi-monthly newsletter articles • Community Media Workshop: Chicago-area media/communications trainers for non-profits, helps to promote non-profit stories

  3. Print Communications Use Microsoft Publisher for design-very intuitive and user-friendly Software training available at Lumity for those from Chicago

  4. E-Newsletter • July/August E-Newsletter • Vertical Response: free e-newsletter software for non-profits (10,000 free emails/month)

  5. Online Communications • LSNA Website • Webitects: Webpage designers • LSNA Facebook Page • LSNA YouTube Channel • Online Photo Album (Flickr) • Flickr: Online photo albums (can get low-cost subscription on TechSoup) • Picasa: Available free from Google and with Gmail account

  6. Communications=Success • Held a press conference protesting the use of the ISAT test for bilingual students which opened up a citywide dialogue around the issue • Received $5,000 donation from a woman in Colorado who found us online and wanted to donate to an org. working on gentrification issues

  7. Communications as a Tool • Efficiency: Able to refer people to website, giving them a base of knowledge with which to begin meaningful conversations. • Accountability: When issues are covered in the media, it forces elected officials to be accountable for listening to their constituents, bringing about change. • Expansion/Notoriety: We’ve had visitors from the Ukraine, Denmark, and the Philippines come learn about our work and bring our models back to their home countries. Had Harvard professors and graduate students publish papers and PhD’s about our work which gives it legitimacy.

  8. Other Resources • TechSoup: Low cost software for non-profits • Communitycollab.org: a web-based initiative to help community revitalization practitioners from all callings develop new professional relationships, share knowledge, and learn from each other • Progressive Communicators Network: network of non-profit communicators who share ideas, strategies to advance the work of their organizations • Kellogg Foundation Communications Toolkit: to help non-profit organizations use communications to achieve their social change goals. The toolkit includes both references and specific, detailed steps necessary to understand options, identify resources, plan, implement, and evaluate the effectiveness of strategic communications for your organization.

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