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Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207

Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207. Course Info: http://cpj285.wordpress.com Dave Schermer Lecturer. Quiz. 4 multiple choice questions based on readings You can take it between 8:00 and 8:16 a.m.

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Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207

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  1. Journalism 285Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207 Course Info: http://cpj285.wordpress.com Dave Schermer Lecturer

  2. Quiz • 4 multiple choice questions based on readings • You can take it between 8:00 and 8:16 a.m. • To begin, log in to Blackboard, click “Assignments,” then click on the quiz.

  3. News as a ConversationSocial Media and Digital Journalism

  4. “The People Formerly Known as the Audience” WHAT THEY CONTRIBUTE • Comments on articles/posts • Social Media • Twitter • Facebook • “User Generated Content” • Photos and Videos • Reviews • Calendar items

  5. Benefits • Immediate feedback • Tips, follow ups, sources • Correct errors, accountability • Marketing, audience building • Transparency

  6. Transparency “Transparency is the new objectivity.”

  7. Building Sources

  8. 1-10-100 RuleBradley Horowitz, Yahoo • 1% of users create content • 10% synthesize it (share/react) • 100% benefit from it

  9. The Down Side of CommentsTrolls and Flame Wars “ITS IDIOTS LIKE YOU THAT NEED TO BE SHOT. HELL IS WAITING FOR YOU AND BELEIVE ME THEY WILL PUT YOU ON A 1ST CLASS TICKET B*ITCH!!”

  10. Comments • Moderated or not • Anonymous or not • Liability is with author not site • Site is not legally require to remove defamatory comments

  11. Social Media GuidelinesAmerican Society of News Editors • Traditional ethics rules still apply online. • Assume everything you write online will become public. • Use social media to engage with readers, but professionally. • Break news on your website, not on Twitter. • Beware of perceptions when you friend, like, retweet, etc.

  12. Social Media GuidelinesAmerican Society of News Editors • Independently authenticate anything found on a social networking site. • Always identify yourself as a journalist. • Social networks are tools not toys. • Be transparent and admit when you’re wrong online. • Keep internal deliberations confidential.

  13. Ethical Dilemmas • Should you express your opinions in social media? • Should your employer be allowed to tell you what not to say on your personal accounts? • How careful should you be on your personal accounts? • Should you “friend” sources?

  14. Facebook • 800 million users • More than 50% log on each day • 350 million access it via mobile • Average friends: 130 • facebook.com/journalists

  15. Examples • KSBY • Your Boston • Rockville Central • Jason DeRusha

  16. Profiles vs. Pages PROFILE • Your personal Facebook page • Only friends can see it PAGE • A professional “fan” page • Anyone can “like” it • “Likes” don’t require approval • Creating a Page

  17. Facebook Subscriptions • Work with your regular Profile • Anyone can “subscribe” with no approval required • They will only see updates you mark “public” • Example

  18. Maximize Facebook Feedback • Ask a question: +64% • Call to take a closer look: +37% • Personal reflections or behind-the-scenes posts: +25% • Post photos: +50% • Use link thumbnails: +65%

  19. Facebook Journalist PanelSXSW in Austin VIDEO(25 min.) Take Notes for Discussion: What did you find most interesting or surprising?

  20. Storify • Social media curation • Example: Joe Frazier • Demo: using Storify

  21. LAB: Storify Story Create a Storify that includes: • Headline and description • Text intro to each of the below • 5 tweets • 5 Facebook status updates • 3 photos • 1 video Post it to your blog Show me (then OK to delete from blog)

  22. Homework Come up with 3 questions for Monday’s guest: Nancy Chen KSBY-TV Multimedia Journalist

  23. Reminders • Assignment 5: SEO, due next class • Readings

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