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PRCA BENCHMARKING SURVEY

PRCA BENCHMARKING SURVEY. 21 June 2007. Background. Annual PR industry benchmarking survey undertaken by Evo Research Three elements in the survey: 65 HR Director questionnaires (49%) 79 MD/CEO questionnaires (60%) 58 FD questionnaires (44%)

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PRCA BENCHMARKING SURVEY

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  1. PRCA BENCHMARKING SURVEY 21 June 2007

  2. Background • Annual PR industry benchmarking survey undertaken by Evo Research • Three elements in the survey: • 65 HR Director questionnaires (49%) • 79 MD/CEO questionnaires (60%) • 58 FD questionnaires (44%) • Four consultancy size bands defined by income: • Small: up to £850K • Medium: £851K - £2.5 million • Large: £2.51 - £5 million • Very large: greater than £5 million

  3. Finance Directors

  4. Industry growth - Small consultancies Figs in £000s +11% +24% Base: Q2 58 FDs

  5. Industry growth - Medium consultancies Figs in £000s +12% +22% Base: Q2 58 FDs

  6. Industry growth - Large consultancies Figs in £000s +10% +26% Base: Q2 58 FDs

  7. Industry growth – Very large consultancies Figs in £000s +15% +1% Base: Q2, 58 FDs

  8. Operating margin Net pre-tax profit as % of total net income Sm: 21% Med: 17% Lar: 14% V Lar: 16% Base: Q2, 58 FDs

  9. Reported growth over time 99-00 00-01 01-02 03-04 04-05 05-06 02-03 Base: Q2, 58 FDs (NB – basket of consultancies changes each year)

  10. Over-servicing rate Base: Q8, 58 FDs

  11. Offer payment by results/performance related pricing Base: Q17, 58 FDs

  12. HR Directors

  13. Churn by consultancy size Base: Q2, 65 HRDs

  14. Churn by job level Base: Q2, 65 HRDs

  15. Next career moves Base: Q3, 65 HRDs

  16. Staff retention strategies (past 12 months) Q28 Base: 65 HRDs

  17. Average salary increases over time Base: Q6, 65 HRDs

  18. Average bonus as % of salary over time Base: Q6, 65 HRDs

  19. Benefits introduced in 2006 Career LifestylePerformanceFinancial Base: Q11, 65 HRDs

  20. Flexible working options offered Q16 Base: 65 HRDs

  21. MD/CEOs

  22. Client relationships: key drivers of success % = proportion selecting as one of top three drivers Q15 Base: 79 MDs

  23. Top 6 threats to PR industry success 10 = very serious threat 1 = not a significant threat Q1 Base: 79 MDs

  24. Income growth forecast 2007 vs 2006 Base: Q3, 79 MDs

  25. Operating margin growth forecast 2007 vs 2006 Base: Q4, 79 MDs

  26. Top 6 internal business issues % = proportion selecting as ‘critical internal business issue’ Q2 Base: 79 MDs

  27. New business leads and pitches - 46% reactive leads result in new business pitches- 34% proactive leads result in pitches - 52% success rate with pitches following reactive leads- 43% success rate for pitches following proactive leads Qs 6,8,9 Base: 79 MDs

  28. Other aspects of leads and pitches • A majority of consultancies (57%) say that 40% or more of the new business briefs they receive have no stated budget • 15% of new business briefs don’t result in work for any consultancy (e.g. contract cancelled by client) • Eight in ten (82%) have experienced delays between winning new business and the work actually commencing • 26% of these have experienced delays of more than six months Qs 10,11,13, 14 Base: 79 MDs

  29. Industry outlook for next 12 months Q16 Base: 79 MDs

  30. Income forecasts vs actual income growth Forecast in 2006 survey - MDs Actual growth in 2007 survey - FDs All : +20% All : +17% Small : +27% Small: +11% Medium: +19% Medium: +12% Large: +10% Large: +18% Very Large: +11% Very Large: +15%

  31. The end

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