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Highlights from the ALVA Financial Benchmarking Survey

Highlights from the ALVA Financial Benchmarking Survey. Attractions Performance 2010 Lesley Morisetti 14 th October 2010. ALVA Financial Benchmarking Survey. Measures key business drivers Income Productivity Profitability 2009/10 data Data shown excluding VAT.

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Highlights from the ALVA Financial Benchmarking Survey

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  1. Highlights from the ALVA Financial Benchmarking Survey Attractions Performance 2010 Lesley Morisetti 14th October 2010

  2. ALVA Financial Benchmarking Survey • Measures key business drivers • Income • Productivity • Profitability • 2009/10 data • Data shown excluding VAT

  3. ALVA Financial Benchmarking Survey • 15 years & 71 participants • Sample split to • Heritage • Museums & galleries • Leisure • Constant sample results shown

  4. 2009/10 Ticket Spend Ranges Av=£10.75 Av=£7.22 Av=£4.59 Source: LMA; ALVA

  5. Ticket Spend Trends Source: LMA; ALVA

  6. 2009/10 Secondary Spend Ranges Av=£2.76 Av=£1.69 Av=£1.07 Av=£2.01 Av=£2.08 Av=£1.39 Source: LMA; ALVA

  7. Ticket and Secondary Spend Trends Source: LMA; ALVA

  8. Labour Costs as % of Income Trends Source: LMA; ALVA

  9. Marketing Expenditure per Visit Trends Source: LMA; ALVA

  10. 2010 ? Spend per Visit Income Visits X =

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