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Highlights from the ALVA Financial Benchmarking Survey. Attractions Performance 2010 Lesley Morisetti 14 th October 2010. ALVA Financial Benchmarking Survey. Measures key business drivers Income Productivity Profitability 2009/10 data Data shown excluding VAT.
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Highlights from the ALVA Financial Benchmarking Survey Attractions Performance 2010 Lesley Morisetti 14th October 2010
ALVA Financial Benchmarking Survey • Measures key business drivers • Income • Productivity • Profitability • 2009/10 data • Data shown excluding VAT
ALVA Financial Benchmarking Survey • 15 years & 71 participants • Sample split to • Heritage • Museums & galleries • Leisure • Constant sample results shown
2009/10 Ticket Spend Ranges Av=£10.75 Av=£7.22 Av=£4.59 Source: LMA; ALVA
Ticket Spend Trends Source: LMA; ALVA
2009/10 Secondary Spend Ranges Av=£2.76 Av=£1.69 Av=£1.07 Av=£2.01 Av=£2.08 Av=£1.39 Source: LMA; ALVA
Ticket and Secondary Spend Trends Source: LMA; ALVA
Labour Costs as % of Income Trends Source: LMA; ALVA
Marketing Expenditure per Visit Trends Source: LMA; ALVA
2010 ? Spend per Visit Income Visits X =