Oscar Jimenez System X & PureSystems Technical Sales Manager

1. Oscar Jimenez System X & PureSystems Technical Sales Manager Be Ready for SDE, Cloud and Big Data Era

2. 90% of all data on planet Earth is > 2 years old Of LOB and IT leaders --80% are building new apps for cloud Of LOB and IT leaders --70% are planning big data implementations or already leveraging them INFRASTRUCTURE MATTERS Spending on market analytics is up by 60% Even grandmothers have Smartphones and Twitter accounts There are 1billion+ Facebook users

3. Yesterday’s infrastructure can’t meet tomorrow’s needs MOBILE Big Data and Analytics SOCIAL CLOUD $200 billion expected client spend on big data implementations • Infrastructure matters more than ever • IT infrastructure must provide enhanced efficiency, agility, and economics

4. Infrastructure choice matters because it positions you for success • IT infrastructure decisions affect everything— from database and business analytics to cloud and virtualization • The right decisions can help you: • Improve the economics, performance, and efficiency of all IT services via cloud • Drive business transformation via big data and analytics

5. IBM is announcing 8 solutions that will continue IBM’s support of key initiative around cloud, Big Data, and technical computing • IBM System x Solution for SAP HANA on X6 • IBM System x Solution for Microsoft SQL Data Warehouse on X6 • IBM System x Solution for Microsoft Hyper-V on X6 • IBM System x Solution for VMware vCloud Suite on X6 • IBM System x Solution for SAP Business Suite on X6 • IBM System x Solution for SAP HANA and VMware vSphere on X6 • IBM System x Solution for DB2 with BLU Acceleration on X6 • IBM System x Reliability Solution for Stratus everRun Enterprise

6. IBM System x Solution for SAP HANA and VMware vSphere on X6 New SAP model definition with virtualization support for HANA New Reference Architecture with HANA models certified for Virtualized configurations with VMWare.

7. IBM System x Solution for DB2 with BLU Acceleration on X6 Accelerating insight, improving resiliency and maintaining flexibility Reference Architecture with a combination of DB2 BLU Acceleration and x3850 X6 offer revolutionary performance enhancements for database customers

8. IBM System x Solution for Microsoft SQL Data Warehouse on X6 Enabling enhanced performance and availability for business critical applications Accelerate your data warehouse roadmap with pre-tested hardware configurations optimized and validated for Microsoft SQL Server 2012

9. IBM System x Solution for Microsoft Hyper-V on X6 Enabling enhanced performance and availability for business critical applications Easy to implement virtualization solution delivers high performance, failover reliability, and increased agility 

10. IBM System x Solution for VMware vCloud Suite on X6 Proven configuration, pre-tested and orderable Combining highly reliable IBM System x servers with VMware virtualization/Cloud SW for building an effective private cloud.

11. Anc:1/16/14 Anc:1/16/14 GA:2/12/14 Anc:1/16/14 GA:3/14 Big Data Database Cloud Web Serving/ Video Geared for Big Data, High Uptime, & Speed IBM System x3650 M4 BD Server Big Data storage server. Optimal blend of performance, uptime, and ample low-cost storage in 2U 2-socket form factor. System x3630 M4, x3530 M4 Enhanced Enhanced with Intel E5-2400 v2 processors for up to 21% increased performance1 & 25% more cores for faster business decisions x3630 M4 x3530 M4 Cost-Effective Storage-Rich Server Compact 2S 1U Rack Server with Room to Grow Purpose Built for Big Data IBM System x Reliability Solution for Stratus everRun Enterprise Industry-leading downtime prevention software from Stratus on resilient System x platforms – IBM exclusive • Up to 14 x 3.5” drives and 56 TBindustry-leading storage for big data and storage-rich applications • Energy efficient features for energy cost savings • Platinum Plus power supplies, wide ambient operating temperature range • High performance: Intel Xeon E5-2600 v2 processor, up to 2DPC@1866 MHz • Up to 12 cores per CPU, 30 MB cache • Data mirroring across two identical servers for continuous uptime • Reference Architecture on System x rack servers • Key verticals: Finance, Healthcare, Building Automation, Manufacturing, Retail

12. Faster Lower cost Simpler Business Requirements are Driving the Need for Software Defined Environments • Organizations are adopting Software Defined Environments to: • Accelerate business execution • Enable agile response to dynamic business needs • Lower IT costs to fund innovative solutions Automated workload orchestration and real-time IT optimization Policy Enforcement Manual Patterns Analytics

13. Software Defined Environments provide the next generation of infrastructure automation for real-time response Application Aware understands the unique workload requirements Resource Smart dynamically allocates infrastructure based on policies • Infrastructure that captures workload requirements and deployment best practices • Policy-based automation across infrastructure • Analytics to optimize the environment in real-time Software Defined Environment Application Aware • Virtualized, integrated & programmable infrastructure • Elastically scalable resources available on-demand • Intelligent resource scheduling Definition Patterns Analytics Resource Smart Compute Storage Network

14. IBM Software Defined Environment Vision Next Generation Automation for Cloud Pattern and policy based orchestration of workload and infrastructure - to optimize performance and efficiency Open platform to automate use of on premise and on Cloud resources – compute, storage and networking Analytics driven optimization of Software Defined resources - to best meet business needs defined with the application Built on open APIs, tools and technologies to maximize client value, skills availability and easy reuse across the Hybrid Cloud environment

15. Customer pain points with OpenStack adoption • How to place workloads for optimal QoS? • How to migrate VMs as conditions change? • How to reduce power consumption? • Guarantee capacity for planned workloads? • How share resources among competing tenants? • How to optimally use software licenses? • Improve automation to reduce administration effort? • Two key limitations: • Static allocation decisions • Deals with initial placement only – no ongoing optimization

16. The need for smarter scheduling Static, simple scheduling leads to sub-optimal allocation: Some hypervisors under-utilized • Waste of resources • Over-provisioned infrastructure • Excess power, cooling & facilities • Requires administrator attention • Risk of human error and further issues idle capacity Hypervisor Other hypervisors over-loaded • Poor application performance • Application outages / downtime • Increased support costs • Requires administrator attention • Risk of human error and further issues Hypervisor

17. What is IBM Platform Resource Scheduler? • Provides dynamic resource management for IBM OpenStack clouds • Higher quality of service • Improved application performance • More flexible resource selection • Automated management • Reduce Infrastructure costs • Intelligent placement – automated, on-going resource optimization • Optional add-on product sold with IBM SmartCloud Entry, IBM SmartCloud Orchestrator, PowerVC, and future SDE offerings • Full compatibility with the Nova APIs and fits seamlessly into OpenStack environments

18. IBM offerings for building Virtual Networks based on Overlay technology on top of clients existing networks IBM SDN VE, VMware Edition – Announce 2Q 2013 Dec. Update to support VMware v5.5 Jan. Update management console to use unified SDN Controller management console IBM SDN VE, KVM Edition – Announce Jan 2014 Provides IBM with more of an Open Linux Approach IBM designed Controller for building and managing OpenFlow networks IBM SDN VE, OpenFlow Edition – Announce Jan 2014 Provides Logical Layer 2 and Layer 3 networks Flow replication and redirection for network monitoring IBM Software Defined Networking

19. Summary Infrastructure Matters To improve the economics, performance and efficiency of all IT Services Cloud Infrastructure Solutions To Drive Business Transformation Big Data Platform Resource Scheduler