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Social Networks

Social Networks. A Marketer 's Guide to Meeting. Social Media. Neil O ’ Keefe, Direct Marketing Association V.P. Multichannel Segments Nicolas Debock, Groupe La Poste Direction de I ’ innovation : Intelligence and Strategic Marketing Matt Bailey, SiteLogic Founder and President

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Social Networks

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  1. Social Networks A Marketer 's Guide to Meeting

  2. Social Media • Neil O’Keefe, Direct Marketing Association • V.P. Multichannel Segments • Nicolas Debock, Groupe La Poste • Direction de I’innovation : Intelligence and Strategic Marketing • Matt Bailey, SiteLogic • Founder and President • Laurent Evain, Leroy Merlin, • Director E-Marketing and Social Networks

  3. DMA Councils • DMA utilizes 22 Councils to create a “Social” environment at the Association • Mobile Marketing Council • Founded 2007 • Social Media • Founded 2008

  4. DMA Participation Follow Us on… • Twitter • Over 2,000 followers • Facebook • 1,000 Fans • Linked-In • Associated with over 30 groups representing DMA councils and affiliate programs • Over 1,600 members in the “Official” DMA group

  5. Top 5 Growth Areas - 2010 Source: DMA Power of Direct 2009-2010

  6. “Digital” Expenditure Growth Billions of dollars - Source: DMA Power of Direct 2009-2010

  7. Social Media Sites -Ranked by Monthly Visits Source: compete.com

  8. Social Media Friend Count Source: DMA Social Media Council courtesy of Acxiom

  9. Product Fans Source: DMA Social Media Council courtesy of Acxiom

  10. Commercial Strategy Source: DMA Social Media Council courtesy of Headmix

  11. High Impact Commercial Strategy Source: DMA Social Media Council courtesy of Headmix

  12. Beyond Facebook and Twitter • enhance online communities • promote consumer interaction and loyalty while driving revenue • gaming is much more than a game • the key customer engagement • “keep it fresh, keep coming up with reason to keep viewers coming back.” • Peter Daboll bunchball Source: DMA Social Media Council courtesy of Bunchball

  13. Engagement Source: DMA Social Media Council courtesy of Bunchball

  14. Engagement Source: DMA Social Media Council courtesy of Bunchball

  15. Social Strategy? Brand Strategy Utilizing Social Media • 15% of Facebook users in the U.S. regularly access the social network's mobile web version • 80% of companies use LinkedIn as a primary tool to find employees • 34% of bloggers post opinions about products & brands • 78% of consumers trust peer recommendations • Only 14% trust advertisements

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