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Exploring Social Networks: Facebook and MySpace Comparison

This informative guide compares the histories, features, and user demographics of Facebook and MySpace. Learn about joining, privacy settings, principles, and the appeal of each platform to users. Discover the impact of social networking websites on today's online interactions.

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Exploring Social Networks: Facebook and MySpace Comparison

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  1. Social Networks

  2. Contents • Introduction • Facebook • History • Joining • Home Page • Friends • Privacy • Principles • MySpace

  3. Introduction • Social Networks, groups of people tied by interdependencies, have been studied by sociologists for decades. • B. Wellman and S. Berkowitz. Eds, Social Structures, a Network Approach, Cambridge University Press, 1988 • We are interested in social networking websites, where the ties are via the web. • See how important they are at http://alexa.com

  4. Facebook History • Created in 2004 by Mark Zukerberg and classmates at Harvard • Initially for Harvard only, gradually expanded, now for all • Currently 250 million active users worldwide, 120 million log in each day. • Statistics are at http://www.facebook.com/press/info.php?statistics

  5. Joining Facebook • Need to be 13 and have an email address • www.facebook.com • Name, email, password, gender, birthdate, captcha • FB checks your email address book for friends • If you wish, sends them requests • Create your profile:hometown, relationship, etc. • Used to find friends, choose ads • Optionally upload a photo • Join networks based on city, school or job • Used to find friends, choose ads, decide who can view your info • Join groups • Used to find friends, choose ads

  6. Your home page • Newsfeed/Wall in the middle • I can type an entry and attach things to it • It will appear on all my friends' newsfeeds • Unless they have hidden me • Left: filters for the newsfeed • You can also hide friends • Right: unanswered requests, ads, suggestions • Bottom: applications, chat • Click profile to see what others see • Info tab • Photos • Top: Friends • Top: Inbox is a kind of email

  7. Top Menu: Friends • Mouseover, then click: All Friends • Can create lists of friends • Permissions can be restricted to lists • Mouseover, then click: Find friends • Uses your profile and other info to suggest friends • Friends are the lifeblood of Facebook… • You will get lots of friend requests, some from strangers • Whom will you befriend? • Younger people tend to befriend everyone • Average number of friends is 120

  8. Privacy • Top Menu: Settings/Privacy/Manage • The real issue here is what are the defaults • Profile • Notice that because I joined the PSU network recently, everyone in that network can see everything! • Notice that I can choose to allow only friends on certain lists to see parts of my information • Search • News Feed and Wall • Actions within Facebook • Facebook ads: Controversial • Applications: also controversial, because a friend's application may snoop at your information • Only 20% of users ever change a privacy setting! • http://www.nytimes.com/2009/03/08/business/08digi.html

  9. Which Principles does Facebook embody? • Data Rules: The value of an application is increased by the scale and dynamism of the data it manages • The long tail: Small products/ideas make up the great majority of all products/ideas. • Use your Users: Enable users to contribute content to the application • The Power of Groups: Apply the wisdom of users to solve problems • Enable Community: Enable users to share their experiences in your application • Folksonomy, not Taxonomy: Utilize user-generated tags to classify items, instead of expertly generated categories

  10. The next most popular SNS: MySpace • www.myspace.com • More color, music • Younger users • Better graphics • Fewer applications • More spam • What do you think?

  11. Twitter • See my home page • Tweets of people I am following • # precedes a topic that can be searched • RT means ReTweet • @ precedes the name of another user

  12. Who uses SNS? • http://social-media-optimization.com/2009/08/social-networks-demographics/

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