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Watkins, Ross & Co.

Watkins, Ross & Co. . How To Build A Steel Cage Around Your Clients And Teach Them To Give You Money For Life. Agenda. How To Seamlessly Implement The 67 Touch System Learn About The Most Outrageous “Postcard” Retention Strategy That Received a 1,735% ROI.

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Watkins, Ross & Co.

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  1. Watkins, Ross & Co. How To Build A Steel Cage Around Your Clients And Teach Them To Give You Money For Life

  2. Agenda • How To Seamlessly Implement The 67 Touch System • Learn About The Most Outrageous “Postcard” Retention Strategy That Received a 1,735% ROI. • Discover 3D “boomerang” effects on repeat purchases. • How To Become A Celebrity To Your Clients In 10 Minutes. • Learn The “Industry” To Sell Against To Keep Your Clients Coming Back.

  3. Why Should You Listen? • Real Life In The Trenches • You’ve heard enough of the Ivory Tower Theorists

  4. But Scott… My business is different

  5. Timeliness “Uh-oh!” HOW MUCH AMERICANS SAY THEY ARE CUTTING BACK ON WEEKLY SPENDING, BY HOUSEHOLD INCOME (Gallup Poll) $49,000 - $60,000 66% $91,000 - $120,000 57% $121,000 - $240,000 54% $241,000+ 48%

  6. Timeliness INVESTIBLE ASSETS OF THE RICH CLIMBED IN 2010 DESPITE WEAK ECONOMY GOOD NEWS:According to the World Wealth Report by Merrill Lynch, the number of millionaires in the U.S. and their combined net worth hit record highs in 2010 - with investible assets up 8.4% BAD NEWS:the big jump in net worth against market losses likely reflects reduced spending and heightened hoarding of cash.

  7. Jeff Bezos at Amazon said “Don’t Fear Your Competitor. Fear Your Customer.” Good Advice

  8. Why Do We Lose Clients? #1 reason why people stop doing business with us is they simply forget about us. 82% of all homeowners could not recall the name of their real estate agent after 24 months. #2 reason is they felt like we took their business for granted.

  9. Influence • Every month that goes by where you do not have contact you lose 10% influence with your client. • 10 months go by and you have lost all influence with your client.

  10. 3 Ways To Increase Your Income • Acquire New Customers • Increase Size of Transaction • Increase Retention

  11. 67 Touch System

  12. Content, Newsletters & More • 52 weeks golf tips • 12 monthly newsletters • Birthday Card • Thank you card • Anniversary card (not what you think)

  13. FREE Gift www.SendOutCards.com/PGATour

  14. 20 Retention Strategies That Double As Price Enhancers

  15. Why Are You In Business?

  16. Make ‘em Laugh

  17. Reveal YourselfStoriesSuccesses & FailuresHobbiesCauses

  18. The Outrageous Postcard

  19. The Outrageous Postcard • No Discounting • Use of Premiums • Pre-Buy (Selling golf lessons in November is unheard of) • Eliminates Loss to Competitors • Builds Trust

  20. Client Events

  21. Client Events Unrelated To Your Business

  22. Offer Additional Resources Golf Fitness Golf Psychology Business Golf • Commercial Lending • Business Attorney • Sales Consultant

  23. Sponsor Clients Children’s Teams

  24. www.freegiftfrom.com/seifferlein

  25. Lunch and Learns at Clients Businesses

  26. Donate Items To Help Existing Clients

  27. Invite Existing Clients to Speaking Engagements

  28. Pass Referrals To Clients

  29. Get Clients To Refer

  30. Referral Institute 18 Ways To Motivate And 15 Ways To Promote

  31. Gift With Referral

  32. Lost Client Campaign

  33. Lost Client Campaign www.3DDDmail.com

  34. Personalized Financial Legends T-shirt

  35. Serve on Board of Non-profit For Best Client

  36. Celebrity Status

  37. Create A Retention Atmosphere Up Front

  38. Copy Writing Copy Writing Resources: www.freegiftfrom.com/seifferlein

  39. Congrats On The Reward

  40. Industry To Sell Against

  41. Industry To Sell Against New Client Acquisition Let Existing Clients Participate

  42. New Acquistion Script For Existing Clients You’ll soon see Promotion X, created to bring brand new clients to GrandRapidsGolfLesson.com. While that is its purpose, I certainly wouldn’t want to fail to reward you, our most valued and honored great client, so if you’d like to take advantage of it too, you can do so anytime before dead-line date. All I ask is that you use this Paypal Link or contact me directly for payment rather than going through the daily deal site. You’ll still get the same great reward exactly as listed on the daily deal site. Also, please provide two referrals I can send some information to and use your name with.

  43. Special Offer For Today’s Attendees OnlyBook & Marketing Piece ReviewFor First 3 To Register

  44. GRASS ROOTS MARKETING

  45. GRASS Roots Marketing • “Grassroots marketing ought not be forgotten in a mad rush to cyberspace. Good profits are still made the same way they were made in the 1950’s. Way too much focus is put solely on sales these days, not enough on strength. Any nitwit can sell stuff, even a lot of stuff. But when the smoke from the fast and furious selling has cleared, will there be anything left but hastily spent money? Building a business with staying power based on relationships with clients and with its community, well… • not everyone can or will do that.” – Dan S. Kennedy

  46. How To Contact Scott:By Carrier Pigeon-Highlands Golf Club, 2715 Leonard St. NW, GR 49504By Phone- 616.802.4969By The Internets- www.tinyurl.com/GrandRapidsGolf

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