620 likes | 807 Views
PNB PR Results Summary – 15 July 2010. new a. agenda. PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report by DMA. PR objectives. Distribute PNB press release to Filipino media to Increase awareness of PNB / WU tie up among target audience
E N D
agenda • PR Objectives • Target Media Outlet List • Summary of Results • List of Respondents • Coverage Report by DMA
PR objectives • Distribute PNB press release to Filipino media to • Increase awareness of PNB / WU tie up among target audience • Create word of mouth among Filipino communities • Maximize coverage
Target Media Outlet List $38k Value!! Total number of media outlets = 62
List of Respondents $38k Value!!
List of Respondents $38k Value!!
Los Angeles:Print Clips Balita – 12 June Asian Journal – 12 June Tribune USA – 11 June Philippine Media – 16 June
Los Angeles: Print Clips Ang Peryodiko– 1 July Philippine Times – 24 June Manila US Times – 24 June
San Francisco: Print Clips Asian Journal– 18 June Manila Mail – 16 June Philippines Today – 16 June
New York/New Jersey: Print Clips Filipino Reporter– 18 June Filipino Times– 12 June
New York/New Jersey: Print Clips Asian Journal– 18 June
National: Online Clips Philstar.com – 26 May http://www.philstar.com/Article.aspx?articleId=578406&publicationSubCategoryId=66
National: Online Clips Balita.com – 12 June http://content.yudu.com/Library/A1o28z/BalitaJune122010/resources/index.htm?referrerUrl=http://www.yudu.com/item/details/176358/Balita- June-12--2010
National: Online Clips Inquirer.net – 14 June http://globalnation.inquirer.net/news/breakingnews/view/20100612-275218/PNB-to-offer-Western-Union-Money-Transfer-in-13-Countries
National: Online Clips Asianjournal.com – 16 June http://www.asianjournal.com/community/16-community-news/5814-philippine-national-bank-to-offer-western-union-money-transfer-across-three-continents-in-13-countries.html
National: Online Clips Philippinenews.com – 18 June http://www.philippinenews.com/8402-article.html
National: Online Clips Filipinas Magazine .com– 25 June http://www.filipinasmag.com/?p=705
National: Online Clips Thepinoyweekly.com – 27 June http://thepinoyweekly.com/?conid=16&issue=58
National: Online Clips eManilamail.com – 2 July http://manilamailcommunitynews.blogspot.com/
National: Radio Clips Please click on speakers below in slide show mode to listen to the clips. Radio Manila – 18 June Radio Pinoy – 25 June
National: Print Clip Philippine News– 2 July
Hawaii: Print Clips The Fil-Am Courier – 16 June Hawaii Filipino Chronicle – 26 June
Seattle: Print Clip Filipino American Herald – June
Las Vegas: Print Clips Balita – 30 June Asian Journal – 17June Nevada Examiner – 18 June Philippine Times of St Nevada – 25 June