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Local Offers Opportunity

Local Offers Opportunity. Overview. CBS uses local assets and broadcast power to sell deals. Retailer - receives sales and increased awareness with no upfront risk. Consumers - looking for good deals / Find and share the shopping experience. 1. 3. 2.

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Local Offers Opportunity

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  1. Local Offers Opportunity

  2. Overview CBS uses local assets and broadcast power to sell deals Retailer - receives sales and increased awareness with no upfront risk Consumers - looking for good deals / Find and share the shopping experience 1 3 2 • Featured for 24 hours, available for 48 hours • CBS promotes the deal via marketing channels • Revenue split of gross, 50% back to advertiser

  3. Local Offers Homepage Featured Deal A unique deal is prominently featured on the Local Offers homepage for 24 hours. Previous Deals Prior offer remains on the site for an additional 24 hours after being featured.

  4. Featured Deal • Game Dynamics • Countdown ticker to increase sense of urgency to consumers • Quantity sold to reinforce buying behavior • Sharing Incentives • User receives $10 credit when their friends buy via Facebook, Twitter, and email • Great way for any business to generate buzz on social media channels

  5. Benefits What Merchants Get CBS Local Homepage placement Daily Marketing Email blast and Facebook push with Daily offer to over 100K consumers Commercials Minimum 150X Live and recorded commercials promoting Local Offers and the deal of the day Guaranteed Customers Users pre-pay for discount, guaranteeing that they show up to establishment Viral Distribution Incentives to consumers for share deals via Facebook, Twitter, and email Merchant Benefits Influx of Capital Check is mailed to the merchant immediately after the sale ends No upfront cost It costs nothing to run a 50/50 revenue share promotion Low Risk Effective way to acquire new customers and cost proportional to success

  6. Voucher Verification by Merchant Five Different Options: • Merchant prints list off and crosses names off as vouchers are redeemed (works well for one location) • Merchant logs into site and verifies voucher ID • Merchant users phone verification system • Merchant supplies a block of one-time-use barcodes • Gift Cards: $2 mailing fee per order comes out of Merchant’s rev share

  7. Top Deals

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